digi ppt
                     DIGI SOCIAL HUB 
COMMUNITY OF CONNECTS DIGITAL MARKETERS AND COMPANIES
Why Fresher's are not getting a 
good job in digital marketing?
It’s a very burning question for a newbie in digital 
marketing nowadays but very few are having answers 
to it. Fresher's are not only struggling to find a good job 
but in some cases they even struggle to get one. But 
why is this happening?
To understand the exact reasons behind this, we have 
to go deep into the matter. If you look at the resume of 
any fresher in digital marketing, you will hardly find any 
substantial information related to the skill set and 
projects he/she has completed or assisted. This creates 
a negative impression in the minds of recruiters. 
Further, the little details they do mention on resume, 
they find it hard to justify that also. So, let’s find out 
what exactly a fresher is Or what kind of skill set a 
fresher is possessing. Then we look at the factors that 
inhibit any marketer to get a good job in the industry.
A Fresher in Digital 
Marketing
Any candidate who has just completed his/her course in digital 
marketing is termed as a fresher. A fresher candidate gets to learn 
Digital Marketing tools and technologies for the very first time. 
Generally institutes don’t provide relevant skills and practical 
knowledge to a candidate. This leads to inexperience and plays a 
major role in not getting a good job.  A fresher don’t have a proper 
knowledge of industry working culture, tools that industry is using, 
strategies that generate results and so on. So, it is quite obvious that 
a fresher is not a hot hiring prospect for the digital marketing 
industry.
Any organisation hires    
candidate only when: –
1.They think that a candidate can add 
value to their business.
2.They think that the candidate will 
make more money than they will 
spend on its salary.
3.They think that they will not find any 
other candidate like them in the 
market
Important factors for not getting a 
good job
Lack of practical knowledge
A fresher doesn’t have a proper practical knowledge. 
Also he/she is unaware of the strategies and work 
pattern that industry is using.
Inadequacy in implementation
Freshers also find it difficult to implement marketing plans 
as they don’t have any prior experience of it.
Lack of professional attitude
A fresher candidate generally doesn’t know what to do and 
how to do. Basically they lack attitude that is needed for a 
professional to work in the digital industry.
Difference between paid and free tools
While learning digital marketing a fresher only gets to learn 
free tools which are not necessarily used by companies. So, 
they find themselves in a completely new world when they are 
asked to work with the paid tools.
Inability to form workable strategies
Since a fresher candidate doesn’t have any prior 
implementation experience. Therefore, he/she lacks in forming 
workable marketing strategies also. In short they are not able 
to cope up with the level of strategy formation a company 
demands.
Any way around?
A fresher candidate needs to present some experience to a 
recruiter at the time of hiring. They can do it through some 
means. They can showcase their skill sets by implementing 
them on any project of theirs or of any relatives, friends etc. 
They can publish some content, get it indexed on search 
engines, share the links on social media and even run some 
paid ads campaigns to drive traffic to the site. Now the 
candidate will have something to show rather than just mere 
words on their resume.
It is important to understand that recruiters hire you for what 
you can do, and not for what you know.
Whenever you use this kind of strategy, you need to make it a 
strong case of your abilities. If you fail to do it then it will 
create more problems than the solutions for your goal.
How Digi Social Hub 
can help?
We have seen this scenario by ourselves and have 
introduced certain changes in the way, any candidate starts 
learning digital marketing. The industry is more interested 
in a skilled candidate rather than a fresher who will gather 
the skills while working on their pay roll. The simple 
solution to this is, if you get to learn every tools, 
techniques, strategies, working culture that a company is 
using then you can easily get a good spot in their team. We 
are just doing the same thing. We provide you live working 
environment that you will get in a company and the tools 
that they will use along with the strategies. Not only this, 
we put you in this working culture for at least a month or 
two. So, that your body and mind can adapt to it and you 
can work as an asset for any company that you join from 
day one. Now you won’t be treated as a fresher anymore 
and get a deserving job easily. And we will secure that for 
you also.
CONTACT
    DELHI OFFICE
     M-5, Bhanot Bhawan, Azadpur Commercial Complex, Delhi-33
    JAIPUR OFFICE
    Jaipur Center, 6th Floor, Tonk Road, Sector B-4, Near Airport, Jaipur, 
Rajasthan – 302018
   
 
[email protected]
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