8 Tips to Optimize Facebook Posts of a Business Page
                     8 Tips to Rock Facebook 
Business Page Posts
Get Social Engagements like never 
before
Why read this PPT over Facebook Posts?
● Companies on Facebook are always looking for new ways to 
engage followers and  convert them into loyal customers.
● It takes more than patience and creativity to do that. It also 
requires a bit of technical knowledge of the platform’s intricate 
tools, a few marketing ploys,etc.
● Over the years, social media marketing has become tougher and 
perhaps and you want to understand Facebook Marketing. 
Photos and Videos Have a Higher Chance of 
Engagement, Especially Native Videos
● Videos help customers empathise and create emotional bonds 
with the company. 
● Facebook’s News Feed algorithm is friendly for photos and videos. 
● Research shows posts with images / video get more engagement.
● Videos uploaded directly to Facebook gain more traction over  
videos linked from third party sites like YouTube.
● Live videos seem to be the flavour of the season. 
Look for Top Stories and Trends on Facebook, and try to 
Contextualize Your Business to Them.
● The change to the News Feed algorithm in 2018 made organic 
reach for business pages more difficult. But you can check 
Facebook’s ‘Top Stories’ to gain insights into top trends. 
Contextualize your post to the top story or trend.
● Seasons and holidays are quite useful in this manner. Use a 
holiday’s value to push your ideas, services, and products. These 
improves the possibility of engagement from Facebook users.
Post Useful Content Based on Your Industry Vertical 
(Industry News, How-Tos, etc.)
● Your content has to be useful to your followers, readers, and 
customers. If it’s too promotional, and doesn’t contain practical, 
financial, or educational value it will often be ignored, or even 
result in loss of followers.
● Try to create content around everyday problems followers face 
with respect to your product type, put out links to your website, 
blog posts or industry news. Our Social Media Content Writing 
team will be happy to help whenever you need it.
Pose Questions and Create Calls-to-Action—This Will 
Garner Customer/User Feedback.
● A simpler manoeuvre to get the most out of your Facebook 
advertising / marketing is to engage with your posts. Pose a 
question - social, technical, or even comical. Humans attract to 
informal settings, with a desire to loosen their mindsets from day-
long, formal settings.
● These questions and polls will mostly result in comments, which 
can result in positive debate, giving you a chance to interact. 
Pose Questions and Create Calls-to-Action—This Will 
Garner Customer/User Feedback.
● There are instances where you can use calls-to-action to prompt 
users to click on links redirecting them to a landing page or a 
linked website, etc.
● With these engagements, you can gradually form a productive 
relationship with your Facebook users. You can also ask your 
followers to post their content online, within the framework of a 
giveaway competition where the best one would win a prize.
Reply to Comments and Followers
● Always try to reply to the comments on your posts—especially if 
the query is urgent. 
● This shows that you care.
Choose Your Posting Times Wisely, Based on  Audience 
Behaviour. Use Facebook Insights.
● The timing of when you post matters a lot . Early posts may not be 
seen and late posts will get buried under other posts. 
● There is no consistent solution to finding the “perfect time,” but  
late evening’s can be an optimal time, as it is end of office hours 
for most people, when they are relatively free to use social media.
● Using the tools to check when your users are online can help 
analyze which posts get more engagement .
 Use Audience Optimization Before Posting.
● The ‘Preferred Audience’ tab allows you to choose the interests 
tags for people who are most likely to engage your posts.
● The ‘Audience Restrictions’ tab allows you to restrict users from 
unnecessary demographics who won’t be interested in your 
posts, based on age , location etc.  This helps optimize your 
reach, and saves time and effort.
● The ‘Audience Insights’ tab allows you to monitor metrics about 
your interest tag’s performance, i.e helpful for further posting.
Recycle Old Posts, Especially Better Ones. Share 
Content From Your Other Channels
● If you have run out of ideas on what new content to post, you 
could use content from your other social media channels—Twitter, 
Instagram, LinkedIn, Quora, etc. 
● Or you could just recycle your old Facebook posts with small 
tweaks to the content and posting style. Do this with your popular, 
old posts, and you could surprise newer customers, who have 
never read your old content.
Read the detailed version on facebook posts optimization
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