The flavoured yogurt market size was valued at $63.6 billion in 2018, and is estimated to reach $92.3 billion by 2026, registering a CAGR of 4.8% from 2019 to 2026. In 2018, the strawberry segment accounted for more than half of the total flavoured yogurt market share. Flavoured yogurt is prepared from addition of flavour to the fermented milk with well-defined and viable bacteria which creates a thickened product having an extended shelf life. Flavoured yogurt is offered in the market in various forms including drinkable, frozen, set and Greek. Flavors, sweeteners and fruits are added to the yogurt to enhance the aroma, taste and consistency.