BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE
                     WELCOME
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What is DIGITAL MARKETING ?
Digital marketing refers to any marketing strategy 
that uses an electronic device that may or may not 
be connected to the internet. Even radio ads and 
television commercials are digital marketing 
strategies, though digital marketing has evolved, 
and new strategies can be much more effective.
TYPES OF DIGITAL 
MARKETING 
CHANNEL
WEBSITE
The website is often the home to your digital marketing efforts. 
Brands and organizations use websites to host content while using 
other mediums to distribute it. Most of your digital marketing 
activities will link back to your website, where an action is 
expected to take place, and the conversions are tracked. For 
example, the download of a file, booking of a product or a service, 
and so on.
SEO
{Search Engine Optimization}
Search engine optimization is the process of improving the quality 
and quantity of website traffic to a website or a web page from search 
engines.
SEO  is the strategy of creating content in such a way that search 
engines like Google will rank your page high on the search engine 
results page (SERP).
Google uses algorithms to decide how relevant your page is to the 
keywords that the user is searching for. These algorithms update 
frequently, and SEO strategies must be adjusted just as regularly to 
remain effective.
When done properly, SEO efforts will put your page at the top of the 
SERP and bring in more organic traffic.
SMM
{social media marketing}
Social media marketing is the use of social media platforms and websites to 
promote a product or service. Although the terms e-marketing and digital 
marketing are still dominant in academia, social media marketing is 
becoming more popular for both practitioners and researchers.
With Social media marketing , social media platforms are used as a digital 
marketing channel. Ads can be bought to reach out to a new audience, or 
you can create a profile for your business on any social media platform and 
create posts to advertise new products, sales, or freshly published content.
Which social media platform you will use will depend on the type of 
audience you want to reach. For example, according to Pew Research, 
Instagram is best for reaching audiences between the ages of 25 and 29, 
while those 65+ can be best achieved through Facebook.
EMAIL MARKETING
Email marketing is the act of sending a commercial message, typically to a 
group of people, using email. In its broadest sense, every email sent to a 
potential or current customer could be considered email marketing. It involves 
using email to send advertisements, request business, or solicit sales or 
donations.
When someone visits your website or business, invite them to join an email 
subscriber list. With their permission, you can send emails about sales, special 
events, or product releases. Email marketing is often underestimated, and 
according to Lyfe Marketing, approximately $40 of revenue is brought in for 
every dollar spent on email marketing.
The most important part of this digital marketing channel is that it should 
provide value to your audience. Offer them exclusives that they would not 
receive anywhere else, and you can build a mutually beneficial relationship 
that will increase brand loyalty.
SEARCH ENGINE 
MARKETING
Search engine marketing is a form of Internet marketing that involves the 
promotion of websites by increasing their visibility in search engine results 
pages primarily through paid advertising
Search engine marketing is all about getting your website to appear at 
the top of the results when someone searches for your brand, your 
products and services.
Search Engine Marketing is a combination of SEO and Paid Advertising.
CONTENT MARKETING
Content marketing is a form of marketing focused on creating, 
publishing, and distributing content for a targeted audience online.
Content marketing refers to informational, valuable content like blog 
posts, how-to videos, and other instructional materials. This type of 
marketing helps you connect with your audience and answer their 
questions. It can also help to generate leads and close sales.
Content should be published regularly with the target audience in 
mind. Ideally, your brand would become a trusted voice within the 
industry by publishing quality, reliable content. You want your 
audience to come to you first for information on the latest industry 
trends.
AFFILIATE MARETING
Affiliate marketing is a marketing arrangement in which affiliates receive a 
commission for each visit, signup or sale they generate for a merchant. This 
arrangement allows businesses to outsource part of the sales process.
In Affiliate Marketing, content producers are commissioned for each 
conversion they get for a product or service. In fact, these content 
producers work like a sales team for your business.
They create their own relevant and original content and mention or 
commend your service/product using a link. If their audience clicks to buy, 
you pay them for each sale.
The best advantage of Affiliate Marketing is that you don’t need to have a big 
audience because you will reach a public built by content producers.
INFLUENCER MARKETING
Influencer marketing is a form of social media marketing involving 
endorsements and product placement from influencers, people and 
organizations who have a purported expert level of knowledge or social 
influence in their field.
Influencer marketing is one of the upcoming forms of digital marketing. It 
makes use of people with an enormous following on their social media 
accounts.
Influencer marketing involves partnering with individuals who have a 
sizable audience to promote your products. It is an effective way to create 
brand
Influencers are on different social media platforms and can be celebrities, 
experts, or content creators. They are usually paid per post, and their price 
varies based mainly on their audience size. 
ONLINE ADVERTISING
Online advertising, also known as online marketing, Internet advertising, 
digital advertising or web advertising, is a form of marketing and 
advertising which uses the Internet to promote products and services to 
audiences and platform users
While traditional advertising can be helpful for specific goals, its biggest 
limitation is measurability. This is one of the biggest benefits
Digital advertising is an umbrella term for various online advertising 
strategies. The typical pricing/bidding strategies for digital advertising 
Companies started witnessing the impact of digital marketing and started 
purchasing banner advertising space for their products too
These are some of the 
digital marketing channels
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