This PDF provides a complete guide on Google Ads Quality Score in 2026 and explains how it impacts CPC, Ad Rank, and overall ad performance. It covers the three major Quality Score components—Expected CTR, Ad Relevance, and Landing Page Experience—and explains how Google uses advanced machine learning and user behavior signals such as scroll depth, bounce rate, and intent alignment to measure relevance. The PDF also includes practical strategies to improve your Quality Score, such as writing intent-based ads, grouping keywords correctly, optimizing landing pages for speed and mobile usability, removing low-quality keywords, and using complete ad assets. This document is ideal for advertisers, marketers, and businesses looking to reduce costs, increase visibility, and boost ROI through better Google Ads performance.