BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE
                     THE ULTIMATE 
GTUOI CDONETENT 
MARKETING
STRATEGY
WWW.NIDMINDIA.CO
M
WHAT IS 
CONTENT  
MARKETING
Content marketing is a strategic  
marketing approach focused in  
creating and distributing valuable,  
relevant and consistent content to 
 attract the audiece and 
ultimately, to  drive profitable 
customer action.
Content marketing comes in all sorts of 
formats.
videos
Blog 
articles  In
fographic
s  Case 
studies  
Podcasts
Gated 
content 
(eBooks, 
whitepape
rs, email 
courses, 
and 
webinars)
Content marketing works best when you have 
a well-  defined strategy and plan. But, if you 
have not thought  your strategy through, you 
could be wasting your time  and money.
Here is a step-by-step guide to help you devise a content 
marketing  strategy and plan.
1. Establish Your Goals:
The first step in creating your content marketing plan is to 
understand why you  are creating content. Once you have decided 
on your objectives, you will need  to set some targets. Where it is 
possible to do so, those targets should be  quantified so that you 
can assess the success of your content marketing  campaign.
2. Define Your 
Audience
Understanding your target audience is crucial to content 
marketing.  Suppose you want to attract a specific segment 
of the population. In  that case, you will need to 
understand what those people's likes and  dislikes are. You 
will also need to know what type of content will  appeal to 
your target audience.
3. Research Your Competitors
The next step is to investigate what competition you will face 
when  attracting your target audience's attention. When you 
research your  competitors, note what type of content they 
are producing and what  appears to have been the most 
successful. Also, find out what keywords  they are targeting.
4. Complete Topic And 
Keyword  Research
Once you know your objectives and understand 
your audience, the next  step is to find out what 
your audience is searching for online. You will  
need to research the keywords that people are 
searching for on Google  and other search engines. 
You can begin this process by investigating the  
search volume for the keywords that you believe 
are relevant.
5. Review Your Existing Content
You may also gain some valuable insights from the content that 
you have  already published. So, investigate what types of posts 
have generated the  most interest and which pages of your 
website currently receive the most  traffic. Also, research what 
keywords have been used by people to find  your site.
6. Create, Publish And Promote 
Your  Content
Each piece of content that you publish should be created 
with your  objectives in mind. And remember to make use 
of the keywords that  you discovered in your research. 
Most crucially, keep the quality of  your content high. Once 
your content is published, you will also need  to promote it. 
So, share your posts on your social media accounts,  and 
send the content to anyone you think might be interested 
in the  piece.
7.Monitor And Refine
The final step in your content marketing plan is to monitor the success of your campaign, and, 
based on what  has been successful, refine your strategy as appropriate. Your content 
marketing strategy will evolve. So, you  must be flexible in your approach to your content 
creation.
FOUR PILLARS OF EFFECTIVE CONTENT 
MARKETING
Understand the profile of who you 
want  to consume your content.
Have a plan for publishing.
Make your content meaningful, 
useful  and interesting.
Continue building your brand.
Content marketing benefits business in many ways, an effective 
content  marketing strategy can:
INCREASE ONLINE 
VISIBIILITY  GENERATE 
MORE LEADS  BOOST 
LOYALTY
IMPROVE AUTHORITY
CONTACT US
+91 9611361147
EMAIL
[email protected]
om
WEBSITE
www.nidmindia.co
m