It seems any city's landscape is incomplete without malls in today's times. Earlier malls were limited to major cities like Delhi, Mumbai, Bangalore etc but the mall culture boomed so drastically that in no time the malls started to pop up even in rural areas. For consumers malls are convenient infrastructures that offer them different facilities like eateries, shopping outlets and entertainment zones under one building. The availability of wide variety of stuff in one roof saves time and effort in juggling from to store to store for various items. The mall culture gave birth to a new form of advertising that is mall advertising. Malls became lucrative sites where the advertisers could meet their target audience easily. Variety of factors like the mall ambience, illumination and spacious galleries help the advertisers to put out their brand message in an impactful manner.