TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALORE	
                     Understanding the 
digital  marketing 
Ecoswywsw.tniedmindia.co
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WHY YOU NEED A DIGITAL MARKETING ECOSYSTEM 
&  WHERE TO START?
A digital marketing ecosystem includes all digital media  
related to your brand. Like a natural ecosystem, it 
requires  several different networks to work together as 
one.
WHAT SPECIFICALLY DOES ECOSYSTEM 
MEAN IN  MARKETING?
The best way to interact with customers is through digital  
engagement. They’re already online. However, your target  
audience doesn’t use the internet in the same way or 
engage in
the same places.
HOW DO YOU CREATE A DIGITAL 
ECOSYSTEM?
Approaching your marketing as a more comprehensive  
strategy and intentionally looking at your brand’s entire  
digital marketing ecosystem is necessary to be competitive  
in an increasingly digital world.
1.DEVELOP A STRATEGY
When you think about your brand’s digital strategy, the first  
question to answer is: What do you want to achieve? Consider 
this  question carefully, combining goals, objectives, and 
methodology.
2.SET MEASUREMENTS
Keep in mind that any successful marketing strategy uses data 
and  analytics to understand what works and what needs 
improvement.
3. INCLUDE SOCIAL MEDIA MARKETING
Any complete digital marketing ecosystem will utilize social  
media. This includes Facebook, Instagram, LinkedIn, 
Pinterest,  and Twitter.
4. BUILD A STRONG VIDEO PRESENCE
Brands who consciously invest in the right video content  
through brand safe, suitable, and performance driven 
strategies  are poised to take advantage of this effective 
channel for  reaching audiences.
5. CONSIDER DIGITAL ADS
It makes sense to allocate more of your marketing ecosystem  
dollars to digital advertising rather than traditional. This 
includes  search, display, social, and video ads.
6. TAP INTO SEARCH ENGINE OPTIMIZATION (SEO)  
Conventional wisdom continues to show that SEO is 
powerful.  Used effectively, you can increase brand 
awareness, build  authority and trust, and capture good 
leads and customers  ready to engage.
7. MAKE SURE YOUR WEBSITE IS EFFECTIVE
You must have a well-designed and easy-to-use website that 
is  user-friendly and welcomes your customers. Also, consider 
how  well the website works on mobile devices.
8. REMEMBER THE POWER OF WORD-OF-MOUTH
Don’t forget about or dismiss conversation marketing. Referrals  
from, among, and between family and friends are the most 
reliable  way to grow your business.
9. EMAIL MARKETING
Using email to market through messaging, advertising, 
and  newsletters is a proven tool to attract and retain 
customers.
10. KNOW YOUR CUSTOMERS
What’s important to your customers? How do they identify 
with  your organization, and what makes them return? You can 
get this  through all different kinds of data and a reliable 
customer  relationship manager.
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