What is a Press Release
                     WHAT IS A
PRESS RELEASE?
B y  w w w. b i p d a l l a s . c o m
A PRESS RELEASE OR 
NEWS RELEASE IS  A  
PUBLIC  RELATIONS TO OL 
THAT IS  USED TO MAKE 
SUGGESTIONS
TO JOURNALISTS,  
EDITORS,  BLO GGERS OR 
OTHER THOUGHT 
LEADERS.
IT  IS  A  WRITING AND 
DISTRIBUTION SERVICE.
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Press Release 
Distribution Websites 
are regularly searched by 
other news agencies & 
reporters which can 
again be reproduced on 
their respective 
channels.
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Press Release are the most cost-
effective way of building awareness 
about your business
They are more credibility than paid 
advertising because they are regarded 
as news and are often delivered by 
means of a third party that is a 
newspaper, creating the impression of 
an endorsement
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PRESS RELEASE 
DISTRIBUTION 
HELPS YOU CREATE 
BUZZ,
INCREASE ONLINE 
VISIBILITY AND
DRIVE WEBSITE 
TRAFFIC
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CHARACTERISTICS OF AN EFFECTIVE PRESS RELEASE
It involves 
developing a story 
idea that's
Unique,
Timely and
Newsworthy
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Prominence of the 
people or organization 
featured in the story
The physical proximity 
of the story to the 
intended audience and
The "human-interest" 
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A PRESS RELEASE 
SHOULD READ LIKE A 
NEWS STORY,
WRITTEN IN THIRD-
PERSON,
CITING QUOTES AND 
SOURCES AND 
CONTAINING 
STANDARD PRESS 
RELEASE 
INFORMATION
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Although a Press Release is a 
Public Relations Tool, it 
should Not Read as
Overly Promotional
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or 
Get in Touch here,
Skype Name - Aleen Taylor
Skype Id- live:cid.c3a23935c5ecb5e0
Whatsapp - +919212306116
Email - [email protected]
Mobile - +1 646 204 3425
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