SMM TRAINING INSTITUTE IN BANGALORE
                     How 
Google  and 
 Facebook  
want to win 
 you over
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m
Goog le His tory
Google was started by Larry Page and Sergey Brin in  
California 'to organize the world’s information and 
make  it universally accessible and useful.'
How Google is 
improving?
The relentless search for better answers continues to 
be  at the core of everything that Google does.
Today, Google makes hundreds of products used by  
billions of people across the globe, from YouTube 
and  Android to Gmail and, of course, Google 
Search.
how we are dependent on google 
for  every simple needs
For every questions  use of google maps save our important  
1 that arise in our 3 5
on  daily basis to document & photos 
minds  is answered on  Google Drive.
by google  search reach our  destination.
engine. watch videos talk with Google  
2 4
Most of the  on  youtube for  6 Assistant and it does  
communication work entertainment. lot of our work in 
is  done through much  easier way.
gmail.
Drawbacks of 
google
Relying on google for every query has led students not to develop their 
own  thinking and opinions as it is always spoon-feeding them 
information.
Whatever we are searching online, every small detail is tracked by Google. 
Hence  Google is able to know all our secrets that we are searching on the 
Internet.
Google want to use this information for their own financial gain but morally 
they  are no one to breach our privacy.
Humans became too dependent on GPS for navigation, so part of the brain will 
no  longer remain in use and consequently stops growing.
Google Home is always listening for the phrase, "OK, Google" so it can 
take  its instructions. The issue is the phrase "always listening. There are 
plenty  of privacy issues with this type of always-listening technology.
Let's talk about another social 
Giant  Facebook
Facebook, American online social network service that 
 is part of the company Meta Platforms.
Facebook was founded in 2004 by Mark Zuckerberg,  
Eduardo Saverin, Dustin Moskovitz, and Chris Hughes
,  all of whom were students at Harvard University.
Facebook is dominating 
the  world with just three 
apps.
Facebook (Facebook.com) — The largest social network on the planet with over 1.7  
billion users. And the Facebook centric products features include Profile, News Feed, 
 Messenger, Groups, Events, Video, Photos, Search, Pages, and Facebook for 
Business.
Instagram (iOS, Android, Windows Mobile) — The most popular photo-sharing 
app  with over a billion users.
WhatsApp — The most popular messaging app for mobile with over a 
billion  users and with the new WhatsApp Payments option— Send and 
receive money  right where you chat.
Facebook products
Facebook.com- is a social media networking site that allows users to  
connect with friends, family, co-workers, and others, including 
groups  of people who share similar interests.
Facebook Marketplace —  Marketplace makes it easy to buy and sell in your area.
Facebook Business —  Facebook Business gives you the latest news, advertising tips, 
best  practices and case studies for using Facebook to meet your business goals.
Facebook News —  A new place on Facebook for all the news in which you 
are  interested.
Facebook Blueprint —  With more than 90 eLearning courses, Facebook 
Blueprint  helps one to learn the skills to grow the business.
How Facebook tries to win you 
over:
Working on artificial intelligence and machine learning. Part of their work  is to  
improve the algorithms that connect Facebook users with the most valuable content  
for them.
Facebook says Feed “shows you stories that are meaningful and informative.” As 
of  2022, the Facebook algorithm figures out what those stories might be using 
three  main ranking signals:
Who posted it: You’re more likely to see content from sources you interact 
with,  including friends and businesses.
2. Type of content: If you most often interact with video, you’ll see  
more videos. If you engage with photos, you’ll see more photos.
3. Interactions with the post: Feed will prioritize posts with a lot of  
engagement, especially from people you interact with a lot.
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YOU
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