What is Digital Marketing ?
                     Oceana tech
Digital marketing 
What is digital marketing?
 Digital marketing is the marketing of goods and services via digital 
technologies. The internet, or example, is a type of digital technology. 
However, it isn’t the only one. Digital marketing also includes marketing 
services and products using display adverting, mobile phones, and other 
digital media.
Traditional vs. Digital marketing
Digital marketing Traditional marketing
1. Reach out to maximum people. 1.Limited audience.
2. Can promote internationally. 2. Limited to particular region.
3. Immediate communication. 3. Delayed communication.
4. Your product or services is 24*7 4. That is not possible in traditional 
advertising marketing
5.High conversion rate 5. Low conversion rate.
6. Cost effective or promoting their 6. Effective & time consuming process 
brand globally. or traditional marketing.
Techniques of digital marketing
 1. SEO
 2. SEM
 3. SMO
 4. SMM
 5. E-mail
 6. WhatsApp
 7. SMS
 8. Affiliate Marketing
 9. Google AdSense
 10. Influence Marketing
 11. ASO
                           SEO
Search engine optimization, (SEO), is the strategy of creating content in such a 
way that search engine like google will rank your page high on the search engine 
results page (SERP). SEO improving the volume and quality of traffic to a website 
from search engines. 
Types of SEO
 1) On-page SEO
 2) Off- page SEO
 On-page SEO :- It includes providing good content, good keywords 
selection, putting keywords in incorrect places, giving appropriate titles to 
every pages, etc.
 Off-page SEO :- It includes link building, increasing link popularity by 
submitting open directories, search engines, link exchange, etc.
 
On-page SEO
 On the page, optimization refers to all measures taken by SEOs within the 
website to improve the ranking o a site in search engine result pages. These 
measures are relates to the content and HTML source code o a page, e.g., 
meta tags, keyword placement, and keyword density including the technical 
set-up, the content, and user-friendliness your site. So, on-page SEO 
optimization factors are linked with the elements of your website.
Some of the most important on-page SEO factors are as follows:
 1. Keyword in the title tag                                      15. Content formatting
 2. Keyword in the meta description tag                   16. Image and multimedia elements
 3. Keyword in the H1 tag                                        17. URL optimization
 4. The length of the page                                       18. URL structure optimization
 5. Canonical tag                                                     19. Internal links
 6. Image optimization                                            20. Eternal links
 7. Content updates                                                 21. Page loading speed
 8. Outbound links                                                   22. Mobile friendliness
 9. Inbound links
 10. Keyword in URL
 11. Sitemap
 12. Google search console integration 
 13. Content of page
 14. Linkable content
Keyword in the title tag
 The title tag tells the search engine and users about your content. It provides 
an accurate description of the content, which makes it an important 
relevancy signal for a search engines. So, one can incorporate relevant 
keywords in the title tag that represents your content and thus can assist 
search engines and users in understand what they are going to read and 
accordingly to improve its ranking.
                                  
Keyword in meta description tag
 It is a summary or snippet of your page, which is displayed on search engine 
result pages below the URL. You may include your keywords in this and make 
it more relevant, appealing, and informative to search engines and users and 
thus can more clicks on your link.
Keyword in the H1 tag
 It is also a relevance factor that introduces your page or acts as a description 
of your page. So, you may also include your main keywords in the H1 tag to 
improve its ranking.
The length of the page
 Today, the users don’t get satisfied with basic information; instead, they 
want to be educated by reading all the possible information about a topic. 
The search engine, therefore, prefers lengthy pages to rank first as the longer 
pages can cover more aspects o your topic.
Canonical tag
 You should use the canonical tag when you have two URLs with similar 
content. This tag prevents the issue o duplicate content as it tells google that 
one URL is equivalent to another, so the pages with the same content are not 
different and they belong to the original page.
Image optimization
 Along with the text, images should also be optimized by using all text, 
caption and description, and more. Furthermore, don’t name your image as 
‘image1.jpg’ instead use descriptive  filenames, or for example, ‘women-
driving-car.jpg.’ 
Content updates
 Search engines prefer freshly updates content. So, keep adding more  
information to the site and update the old pages if required.
Outbound links
 You can use outbound links to send users to another websites if you want to 
provide more information