9 Common PPC mistakes you should avoid to get high conversion 
                      9 Common PPC 
Mistakes for Costly 
Clicks
By Proquantic Sotware UAE
Improper Goal Setting
Campaign launch without KPI
Absence of ROAS, CPL, and CTR
Improper attribute setting in Google Analytics
Mixing Display Campaign 
With Search Campaign
Display campaign and search campaign work differently.
Display network reach a larger audience, not applicable for business services.
Search ads precisely target users who search for the business's products and services.
Search ads involves higher cost per click and higher click through rates than that of display 
campaign.
Improper Planning of PPC 
Campaign
Not conducting thorough research is a major cause of PPC mistakes.
Conducting Ads capaign without a logical strategy.
A Well planned PPC campaign ensures efficient use of resources, and maximizes ROI.
Need to differentiate products and services from competitors.
Inadequate Allocation of 
Ads Campaign Budget
Setting up an account without a maintenance strategy.
Setting the same monthly budget for all the campaigns .
To make the PPC campaigns successful, marketers have to allocate enough money to 
keep them running.
Remarketing Factor
Not leveraging the opportunity of remarketing means missing out on potential 
conversions.
Remarketing is a powerful strategy that allows businesses to re-engage with users who 
have shown interest.
Marketers can create a remarketing list of users and can show tailored massages.
Increasing bids for remarketing audiences will increase ad visibility and chances of 
conversion.
Ignoring campaign performance 
data 
Failing to analyze the campaign data can result in a wasted budget and suboptimal performance.
Need to use platforms like Google Analytics and Google Ads to track metrics like CPL, conversion rate, and CTR. 
Identification of underperforming keywords demographics, and ads for timely adjustment and improved results 
is crucial.
Marketers should also leverage the automated rules from Googe Ads to increase bids on high-performing 
keywords and ensure efficient budget allocation. 
Not leveraging the power of ad 
extensions 
Failing to analyze the campaign data can result in a wasted budget and suboptimal performance.
Need to use platforms like Google Analytics and Google Ads to track metrics like CPL, conversion rate, and CTR. 
Identification of underperforming keywords demographics, and ads for timely adjustment and improved results 
is crucial.
Marketers should also leverage the automated rules from Googe Ads to increase bids on high-performing 
keywords and ensure efficient budget allocation. 
Ignorance Towards Landing page 
& Ads Copy
Landing page and ads copy must be aligned with user's search intent. 
Incoherent messaging leads to high bounce rates and low-quality scores.
Directly addressing the target audience's pain points. 
The copies must also have clear CTAs to guide users toward the next steps.
Enterprises can include testimonials, form, and persuasive content for capturing leads. 
continuously testing multiple variations of ad copy and landing pages to determine the right 
combination to convert more leads. 
Poor Keywords Strategy
Wrong keywords selections and not using negetive keywords generate irrelevant clicks.
Identification of high-intent keyword is required. 
Using long tail keywords, which are more specific and fetch higher rate of conversion.
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