Build Video Chat App to Stay Ahead of Your Competitors
                     Key Strategies to Build a Video 
Chat App That Stands Out
Source: https://proquantic.com/
benefits of creating video chat application
• Market growth opportunity
• Seamless communication 
• Potential for revenue generation 
Pros of Video Chat APIs
• Reliable infrastructure – APIs use the global network of the 
providers, which ensures consistent performance and stable 
connections across various geographies. 
• Quicker time-to-market –  APIs provide the functionality of 
'Plug-n-Play', which enables the user to integrate the essential 
features for video chat, like screen sharing, group calls, and 
recording. 
• Consistent updates – The Majority of the API platforms 
consistently update their security patches and features, which 
saves them from maintenance headaches. 
Advantages of Video Chat App Development
Unique Customization
• When entrepreneurs choose to build a video chat app from 
scratch, they have the authority to decide on its functions, feel, 
and look. Whether it is virtual backgrounds, real-time translation, 
or integration of AI-powered noise suppression, custom 
application development gives people the flexibility of innovation 
beyond what APIs can offer. The entrepreneurs can also 
personalize UI/UX for a specific set of audience, ensuring a 
seamless experience which matches the brand identity. 
Full privacy and data ownership
• A personalized solution enables the entrepreneurs to host their own 
servers as well as infrastructures, or even a trusted cloud 
environment.
• Entrepreneurs can eliminate dependence on third parties, 
safeguarding both organizational credibility and user trust. 
Cost efficiency for the long term
• APIs may seem to be cost-effective at the initial stage, the apps' 
per-user pricing or pay-per-minute models can quickly add up 
with the growth of the user base.
• Once the application is engineered and optimized, entrepreneurs 
can own it without any usage surcharges or licensing fees. 
Seamless Integration with the Existing Solutions
• Personalized solutions let the entrepreneurs align their chat app 
platforms with the existing digital ecosystem.
• Entrepreneurs can integrate all the communication features that 
elevate the customer experience and enhance workflows. 
• Adaptability makes the solutions highly scalable and future-
ready. 
Superior Performance Scalability
• Custom-built applications can be easily tweaked for performing as 
per the business goals..
• Developers can implement server-side load balancing, facilitate 
support for multiple countries, and optimize the usage of bandwidth.
• This ensures that the application runs smoothly even during periods 
of high traffic peaks, which is essential for global audiences and 
large-scale enterprises. 
Competitive Edge and Differentiation
• The digital market is saturated today, and creating a video chat 
app can set businesses apart in the competition. 
• Unique features like AI-powered engagement tools, analytics 
dashboards, and gamified interactions, which reflect on the 
brand's innovation.
• It helps them to stand out from the competitors who use generic, 
third-party integrations. 
Future-proof Innovation
• Technologies like real-time emotion detection, AI transcription, 
and AR filters are redefining the ways modern people 
communicate with custom-built video chat applications, and the 
integration of such futuristic features becomes easy.
• Entrepreneurs can consistently evolve with the product roadmap 
without being constrained by third-party approval processes or 
API limitations. 
Which is the  best approach to build a video app?
• Video chat APIs are great for testing and rapid development.
• Custom video chat app development is undoubtedly a smarter 
choice for businesses that aim to scale, innovate, and maintain 
full control.
• Custom development provides you with growth potential, 
adaptability, and independence. 
How to build a video chat app?
• Goals and target audience defining
• Searching for a reliable vendor
• Selection of MPVs features 
• Correct technology selection 
• Application development methods 
• Launching after optimization, and testing 
Why is it crucial to follow these steps ?
• The video conferencing and chat market is rapidly expanding. As per 
Future Market Insights, it will reach $86.6 billion by 2025. 
• Agile adoption is nearly ubiquitous among high-performing software 
teams. Surveys reflect that nearly 71% of businesses use agile 
methodologies, and 98% of them agreed that it helped them 
immensely. 
• Users expect minimal friction and a seamless experience. UI 
confusion, video dropouts, and poor latency are the visible flaws that 
can affect customer satisfaction. 
Proper registration system 
• Quick and simple onboarding with minimal fields that reduce friction.
• Two-factor authentication that boosts account security.
• Profile customization that enables users to add availability status, bios, 
names, profile pictures, etc. 
• User preferences that enable call settings, privacy, and notification. 
What the developers must prioritize?
• Network recovery – Implement fallback to audio-only and 
reconnection logic mode during unstable conditions. 
• Noise cancellation – Custom AI filters or integrated libraries like 
Krisp significantly enhance the user experience. 
• Full HD and HD support – Offer adjustable resolution settings 
for the users, facilitating balanced bandwidth and quality. 
• Adaptive Bitrate Streaming – Automatic adjustment of the 
video quality based on the stability of the network.
• Low latency – Leverage WebRTC for peer-to-peer communication.
Text chat and group calls
• Add features of real-time reactions or emojis to make the 
interactions livelier. 
• Enables file sharing feature for short videos, PDFs, and images. 
• Include integration for text chats, so that the participants can 
share emojis, notes, or links during the video sessions. 
• Leverage the capabilities of selective forwarding units or mesh 
networking for enhanced performance for multiuser calls. 
• Support up to 5-10 users in every group call at the first stage and 
then scale as per need. 
End to end data security and encryption
• Data protection policies and store only the necessary metadata
• HIPAA and GDPR compliance
• Security authentication
• Zero Knowledge Architecture
• Encrypt the communication streams
Contact management and notification
• Smart scheduling for meeting reminders, integrating calendar 
sync, and professional use cases. 
• Indicators for showing offline, online, and away status 
• Contact syncing to enable users for importing contacts from CRM, 
e-Mails and phonebook. 
• In-app notifications – Contextual pop-ups or CTAs for re-engaging 
users during active sessions.
• Push notifications for system alerts, missed calls, messages, and 
incoming calls. 
Advanced features that enhance the video chat app
• Ai-Powered noise cancellation 
• Virtual effects and backgrounds
• Real-time subtitles
• Multi-Device synchronization 
Build video chat app that stands out
• Emphasize on custom development
• Plan for the app's scalability
• Creation of minimalistic UI/UX
• Ensuring the highest level of security
How to monetize
• Hybrid strategies
• Pay-per conversion
• Subscription model
• In-App purchase
Factors that influence the cost
• Location of development team
• Compliance and security
• Integrations and tech stack
• UI/UX and design
• Complexity of feature
 Estimates of development price and timing
• Planning and research – 2 - 3 weeks
• UI/UX design- 3 - 5 weeks
• Backend and frontend development – 8 - 12 weeks
• Optimization and testing – 3-4 weeks
• Maintenance and deployment On-going  
 Why you need to partner up with an experienced 
vendor 
• When you have a real-time and complex product
• Risk accountability and mitigation
• In-built maintainability and scalability
• Stability and quality assurance
• Proven process 
• In-depth technical and know-how
Thank you!