CRM Software for Healthcare Industry
                     CRM Software for Healthcare Industry
Source: https://proquantic.com/
What is CRM software for healthcare Industry
CRM Software for healthcare industry is designed to streamline patient 
interactions and improve outcomes.
Patients today seek personalized care, which means a healthcare 
communication experience akin to their online retail experience: seamless, 
customized, and, most importantly, with their needs in focus. 
It not only adds humaneness to the ordeal of treatment in the US, where 
treatment costs are substantial if one is diagnosed with diseases like 
emphysema, heart disease, diabetes, stroke, and asthma
Situating CRM software for healthcare industry among its 
digital peers
• The clinical practice and move towards digitalization started with basic 
functionalities like documenting patient history, diagnoses, and 
treatment plans. 
• The 2009 passage of the Health Information Technology for Economic 
and Clinical Health Act even incentivized its adoption. 
• Now, whole health care ecosystem is covered throgh modernday CRM, 
which includes patient information, finance, HR system, inventories etc.
Benefits of CRM software for healthcare industry
• Enhanced patient engagement
• Offloading administration burden 
• Improved data analytics and insights 
• Regulatory compliance with security
• Cost savings 
Patient communication
• A healthcare CRM, acting as a single platform, helps to achieve the 
level of personalization by holding usable clean data 
• Patients have a more trusted view of organizations with sound data 
management practices and less paperwork. 
• You can auto-pilot your simple marketing strategies for patient 
outreach, such as email, SMS, and phone via CRM.
Patient retention
• Patient get notified with automated, timely reminders and notifications. 
• CRM data ensures hospitals and clinics don't lose revenue. 
• Healthcare CRM helps you develop a data-driven approach to patient 
care. 
• It can be possible to develop a data driven approach to patient care. 
Pain points of off-the-shelf CRM solutions
• Customers were disappointed by the basic functionality, complaining 
the CRM didn’t facilitate advanced functionality and regretting that due 
diligence in the evaluation phase could have saved accepting a misfit.
• Some customers had switched from one CRM to another due to cost 
factors.
• Purchased software does not match the layered levels of users, forcing 
teams to go for a workaround.
• Lack of reliable support after sales led to user frustration, with some 
even calling it a “disaster.” 
Why should you choose Custom CRM for your healthcare ?
• Off-the-shelf healthcare CRMs address common challenges based on a 
""one-size-fits-all"" approach.
• As healthcare organizations grow and the complex nature of evolving 
practices, they may not support customizations or offer only limited 
customization.
• The add-ons, integration, and routine maintenance add cost 
components, taking the cost higher.
• The whole aim of a healthcare CRM is personalized patients for 
increased retention.
How to choose the right CRM partner ?
• Industry expertise: Understanding with the healthcare landscape, its 
demands and dynamics, and the proven expertise to deliver healthcare-
specific CRM solutions.
• Customization: The platform should be a one-stop solution. It is only 
possible when it fulfills all your day-to-day requirements.
• HIPAA compliance: As discussed before, issues arising out of non-
compliance can make or break your reputation.
• Scalable CRM: As your business grows, so should your CRM. It should 
match the pace of organizational deliverables to avoid operational 
bottlenecks and costly interventions. 
Thank You!