Search Intent is the Key to Secure PPC Campaign Success
                     Key to Securing PPC Campaign Success
Secure your PPC capaign success with search 
intent
By Proquantic Software UAE
What is search intent?
• It is the result that is expected while searching for a 
brand or a product. 
• Unless and until a business masters understanding 
search intent behind people clicking the Google Ads, 
conversions will remain low.
Dubai specific search intent for PPC
• Creation of relatable content 
• Budget diversion in such a way that fetch higher ROI
• Page view boosting 
Influence Google Ads strategies
• Creation of targeted Ad copy  
• Reduction of bounce rate 
• Conversion boosting 
• Faster gaps and opportunity 
Recognizing and Leveraging search intent 
for business growth
Influence Google Ads strategies
• Creation of targeted Ad copy  
• Reduction of bounce rate 
• Conversion boosting 
• Faster gaps and opportunity 
Ways to identify search intent categories
• Informational intent 
• Navigational intent 
• Transactional intent
Example of informational intent keywords
• Guide to
• Ways to
• How to 
• Benefits of 
• Advantages of
Example of navigational intent keywords
• Brand login 
• Cost of 
• Hours of 
• Location of 
• Brand name
Example of transactional intent keywords
• Order 
• Buy 
• Purchase now 
• Smart watches price now 
Ways to target transactional intent keywords
• Creation of compelling ad copy
• Clean design 
• Freebies offer 
Benefits of hiring a PPC agency
• Dedicated team of digital marketers 
• Engagement of experienced Google Ads managers
• Capability of budget management, optimization techniques, Ad 
copy writing, and keyword research
• Dubai's local market awareness 
Thank You