Clinical Research Communication Services for the UK Healthcare Sector
                     Effective Healthcare 
Communication – 
Leveraging Scientific 
and Evidence-based 
Medical Content 
Writing Services
An Academic presentation by
Dr. Grace | Scientific 
Communications Advisor
Group: pubrica.com
Email: [email protected]
 
In• Imtproortadnceu ofc etffeicotive communication in healthcare.
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• Role of scientific and evidence-based medical 
content writing services.
• Objective: Enhance audience engagement, build 
trust, and improve healthcare marketing.
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Etch Out a Unique Marketing 
Approach
• Identify your Unique Selling Proposition (USP).
• Target specific consumer groups (e.g., biotech, 
medtech, nutraceuticals, pharma).
• Accurate, interesting medical content creates lasting 
impressions.
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Get Your Science-Backed 
Message Across
• Use recent research (clinical studies, meta-analyses) for 
credibility.
• Example: Melatonin study (Ferracioli-Oda, 2013) showcasing 
evidence-based claims.
• Compliance with global health guidelines (WHO, CDC, FDA, 
NICE).
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Identify Your Medium
• Research publications, regulatory documents, 
marketing content.
• Tailor content for different platforms and audience 
needs.
• Importance of hiring specialized medical content 
writing services.
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Digital Marketing Insights:
• 44% of healthcare marketing budgets are allocated 
to digital platforms.
• Importance of mobile-friendly, informative content.
• Engage consumers through interactive, tech-driven 
content.
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Be Visible with Video-
Based Content
• Instant emotional connection through visual storytelling.
• Examples: Patient education videos, webinars, expert 
interviews, clinical demos.
• Simplifies complex medical research for easy 
consumption.
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Dish Out Accurate Research
• Content backed by reliable scientific, clinical, and medical 
data.
• Examples of content types: HEOR communication, clinical 
trial summaries, patient leaflets.
• Builds trust, enhances brand credibility, and promotes patient 
engagement.
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Adopt SEO for Better Visibility
• Enhance online visibility through evidence-based content 
and keyword optimization.
• Use authoritative sources (CDC, PubMed, FDA, WHO) to 
boost credibility.
• Importance of maintaining regulatory compliance while 
improving SEO rankings.
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Conclusio
n
• AI can assist, but human expertise ensures content 
quality and accuracy.
• Importance of feedback incorporation for refined medical 
content.
• Engage your audience, highlight your services, address 
health-related concerns, and utilize cutting-edge 
technologies.
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