AV EQUIPMENT FOR IMMERSIVE EXPERIENCES
                     AV EQUIPMENT FOR IMMERSIVE 
EXPERIENCES
HTTPS://WWW.PUREAV.CA/
Whether you work in the event industry or you’re 
someone who likes to enjoy cool activations that a 
city has to offer, you’re probably hearing the 
buzzwords AV Equipment for Immersive 
Experiences lately. Corporations, marketing 
agencies, and event planners are using these new 
event concepts to create engaging activations for 
their audiences and social media is being flooded 
with content from these occasions. Are you 
wondering what is an immersive experience? It’s 
an engaging/interactive environment that 
integrates different types of technologies to create 
a multisensory experience. Whether it’s to 
generate PR/buzz for a certain product or to create 
a memorable occasion for an audience – it’s no 
surprise that this is becoming such a popular and 
exciting trend.
HOW TO CREATE AN IMMERSIVE 
EXPERIENCE
To create an immersive experience you will need to design an environment that 
completely surrounds you and makes you feel like your inside and part of it. Below 
are some important factors to keep in mind when trying to create an immersive 
experience:
SELECTING THE RIGHT VENUE
One of the first things you need to consider when choosing the right venue is whether 
your production will be ground stacked or flown. If any rigging will be required, a 
venue will require enough rigging points that can handle the amount of weight that is 
necessary. Typically, immersive experiences will need to be in a controlled lighting 
environment making windows an unnecessary option.
PLAN LIGHTING REQUIREMENTS ACCORDINGLY
Is lighting going to be complimentary or the center piece in your activation? Do you 
envision wash lights remaining one color, multiple colors, or constantly changing? 
Will you need any moving heads? Any objects that need to be lit up with Lekos? Put 
some thought into these questions and come up with a lighting plan early on.
INCORPORATE CUSTOM STRUCTURES
These structures could decide the layout of the entire event and can be used to create 
the right environment. Some examples are LED tunnels, Or immersive cubes that 
people can walk in to. You can also create custom 3D objects that can be projected 
onto if you go the projection mapping route.
DECIDE ON PROJECTION OR LED?
The two options to decide upon are Projection Mapping and LED Video Walls. Each 
one has it’s own benefits and advantages. Click each one to learn more.
CONSIDER HOW MUCH AUDIO YOU 
WILL NEED
Decide on what role audio is going 
to play in your activation as early as 
possible. If you do not want 
speakers to block any elements then 
rigging may be necessary which 
brings us back to our first point – 
selecting the right venue. Make sure 
it can handle enough weight and the 
rigging points are in the right areas.
AV EQUIPMENT FOR IMMERSIVE 
EXPERIENCES IN LAS VEGAS
We take pride in offering the latest 
and best 
immersive event AV equipment in L
as Vegas
. We will consult you in the early 
stages, prepare renderings, custom 
content, delivery, set up, and operate. 
Pure AV is a one stop shop for all your 
immersive experience AV needs.  Our 
team of experts is is ready to help you 
in all necessary areas and will be 
present on the day of your marketing 
activation.
Pure AV carries all of the latest high-quality audio visual equipment for immersive 
experiences –  including high lumen Laser Projectors, Curvable LED Walls, Touch 
Screens, Sensors, LED Lighting, Speakers, Mixers, and Media Servers. We look 
forward to creating an unforgettable event that will get people talking and sharing 
videos/pictures on social media!
CONTACT PURE AV FOR YOUR CORPORATE 
EVENT ‘S AV NEEDS
Pure AV offers custom tailored services for immersive activations. We will combine our 
experience with your approach and create an event that the attendees will always 
remember.
Basically, If you put your faith in Pure AV we promise to never let you down. Get in touch 
with our sales staff by emailing [email protected] or calling 1-800-929-7089.
If you want to learn more Pure AV socials are your best source for past projects and gear 
rental options – Facebook, Instagram, LinkedIn and YouTube.
CONTACT US
Email - [email protected]
Mobile - +1-800-929-7089 
https://www.pureav.ca/