Scope of MBA-PGDM in Business Analytics
                     MBA/PGDM IN BUSINESS 
ANALYTICS
What is Business Analytics?
• Business Analytics is a combination of skills, technologies, application and processes used by 
organization to gain insight into their business based on data and statistics to drive business 
planning. 
• Business Analytics gives insight to make informed business decision, automate and optimize 
business processes.
• Business analytics is more prescriptive, committed to the approach by which data can be 
analyzed, trends recognized, and models built to explain past events, establish forecasts for futur
e 
      events, and suggest measures to optimize ideal results.
• The goal of a Business Analyst is to determine which data is useful for an organization that can 
increase revenue of an organization.
TYPES OF BUSINESS ANALYTICS
• Descriptive Analysis: It means you will be assigned to get insight to understand 
data and find solution for business situation.
• Predictive Analysis: This means to see the business performance of 
organization and to see the mistakes so that it won’t be repeated.
• Diagnostic Analytics: Diagnostic Analysis focus on past performance to see 
which factors influence trends.
• Prescriptive Analysis: Their responsibilities is to explore and optimize the 
process to ensure stronger productivity which will ensure high return for 
company
CAREERS IN BUSINESS ANALYTICS
• Management Analyst: This profile ensures that organization’s business operation is running efficiently. 
Management Analyst works closely with all departments to identify business process, what can be 
improved and find solution for improvement. 
• Data Scientist: Data Scientist or Analyst collect, organize, and analyze data to enhance productivity of 
organization.
• Business Intelligence Analyst: BI analyst are tasked for gathering and analyzing information to gain 
advantage in their organization’s associated with the market which gives upper management a clear 
idea of where their business stands in market.
• Program and Marketing Managers: These profile generally have responsibility of developing and 
deploying their organization marketing strategies, which means managing organization’s entire sales 
and marketing initiatives, campaigns, and reporting to upper management.
  
CAREERS IN BUSINESS ANALYTICS
• Big Data Specialist: Big Data Specialists utilize latest modern technology to solve challenges. This 
position are expected to deliver improved business performance.
• Operations Research Analyst: Operational Research Analyst are responsible for analyzing 
organizations operational performance. They are require to use Informational Technology to complete 
their analysis and build solutions to their problem.
• Market Research Analyst: Market Research Analyst are expected to collate, manage and see insights 
from huge amount of marketing data. The data analysis will help to identify potential customer which 
will ensure increase in companies revenues.
HOW PIBM STUDENTS ARE TRAINED IN BUSINESS ANALYTICS
• CASE STUDY ANALYSIS: Case Study Analysis method is used to train students and 
give them in depth knowledge of Data Analysis, Statistical Method and Data 
Visualization Models making students capable to analyze and take decision across 
various domains.
• LIVE BUSINESS PROJECTS AND INTERNSHIPS: Students are sent to various 
internships and live projects in different sectors so that they can understand the 
conceptual, analytical, interpersonal skills, experience leadership and knowledge in 
a real-time environment. 
     
     
HOW HOW PIBM STUDENTS ARE TRAINED IN BUSINESS ANALYTICS
STUDENTS IN BUSINESS ANALYTICS
• ADVANCED ANALYTICAL TOOL: PIBM students are trained in various 
Analytical tools such as R, Python, SAP, SPSS, MS-Excel, Tableau and also 
providing thorough training on Microsoft Project, Data Manipulation and 
Navigation so that students can help organization for future growth and 
challenges.
• LEARNING THROUGH EXPERIENCE: PIBM believes in learning by doing so 
students are given data to analyze, Role plays, etc. which will help them to 
implement theoretical knowledge into practical.
https://www.pibm.in/Business-Analytics.html
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