Video Marketing Trends and Tips 2020
                     Video 
Marketing 
Trends and 
Tips 2020
In this digital world, videos are playing a 
major role in online marketing. Real videos 
and original product or service reviews 
easily attract customers. Video marketing
 is one of the best marketing strategies if 
you really want to improve your leads, 
sales and brand awareness.
According to the latest marketing 
survey, nearly 83% of marketers say 
videos really helps to increase the 
website traffic and lead generations. 
Some advantages of video marketing 
are
 It’s good for search engine 
optimization (SEO)
 It’s more cost-effective and timesaver
 Real video gets more customer 
attention
Here are three video content 
advertising patterns you can 
hope to see going ahead in 2020.
1) Vertical videos – Nowadays vertical 
videos become very famous because most 
of the social media platforms like Netflix, 
Instagram & Snapchat use vertical videos.
2) Live streaming – Live videos become 
more popular these days. In this way, 
people directly spoke and update into 
social media platforms. For example 
Instagram, Twitter and Facebook have 
implemented live video functionality.
3) In-video shopping – Large clothing 
retailers utilize this strategy for online 
shopping. In this technique people can 
click the screen it will direct to the 
appropriate landing page, through this link 
customer directly purchase an item.
Since you have a thought of what 
will be famous in 2020, here are 
a few different ways to 
consolidate connecting with 
video clips into your campaigns 
this year.
1) Utilize your landing pages
A survey says related original videos on 
website landing pages increase the 
conversion rate, search ranking also it 
builds brand awareness, trust and 
decreases the bounce rate.
2) Blog post and articles
Still, you are writing long articles and post 
into your blog page, does u think it’s more 
useful than videos? Instead of wasting your 
time for articles and blogs, just post one 
real video its gets more reach and 
increased traffic. Nowadays people don’t 
waste their time to read articles so post 
more real and quality videos to attract the 
target audience.
3) Emails and newsletters
Email marketing is one of the techniques in 
digital marketing to increase traffic and 
sales. Most of the email marketers just 
send signup form or service related intro or 
product offers to their customers. Instead 
of that create real videos and embed the 
video link in newsletters and send to your 
target audience will increase the traffic.
4) Social media platforms
Videos play a major role in all social media 
platforms. Here you can upload any videos 
and live videos. Uploading live videos in 
social media platforms get more reach and 
traffic.
However, I trust this has given you a few 
thoughts on the best way to utilize this 
significant tool in 2020. And if you are 
looking for the best 
digital marketing company in Chennai to 
promote your video content then reach us 
at Radthutech.
Contact Us
Mobile -  +91 9787892824
 
Email -  [email protected]
Website - 
https://www.radthutech.com/