Digital Marketing
                     DIGITAL 
MARKETING
In this competitive 
world, now it's hard to 
make a business grow. 
Therefore, now digital 
platforms are becoming 
famous and digital 
marketing is the way to 
grow business online…
 
DIGITAL 
MARKETING
In this competitive 
world, now it's hard to 
make a business grow. 
Therefore, now digital 
platforms are becoming 
famous and digital 
marketing is the way to 
grow business online…
 
What is digital Marketing ?    
• Digital marketing, 
also known as 
online 
marketing, involve
s using digital 
channels like the 
internet, mobile 
phones, and other 
digital media to 
promote products 
and services.           Follow For More 
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Advantages of Digital 
Marketing
 Global Reach
 Easy to Learn
 Cost-effective
 Increased Engagement
 Effective Targeting
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Disadvantages of Digital 
Marketing
 Skills and Training 
 Time Consuming
 High Competition
 Complaints and Feedback
 Secuirty and Privacy Issues
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Contents of Digital 
Marketing
 Search Engine optimization 
( SEO )
 Content Marketing
 Social Media Marketing
 Pay Per Click ( PPC )
 Email Marketing
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Search Engine Optimization ( 
SEO )
SEO, or Search Engine 
Optimization, is a crucial 
part of digital marketing 
that focuses on improving a 
website's visibility in search 
engine results pages 
(SERPs).
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Content Marketing
Content marketing is a strategic 
marketing approach focused on 
creating and distributing valuable, 
relevant, and consistent content to 
attract and retain a clearly defined 
audience, with the ultimate goal of 
driving profitable customer action...
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Social Media Marketing
Social media marketing (SMM) 
is the use of social media platforms 
to connect with a target audience, 
build brand awareness, increase 
sales, and drive website traffic…
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Pay Per Click 
Pay-per-click (PPC) is an online 
advertising model where 
advertisers pay a publisher (like 
Google or a website) when their ad 
is clicked…
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E-Mail Marketing
Email marketing is a digital 
marketing strategy that uses 
email to communicate with a 
target audience, promoting 
products or services, building 
customer relationships, and 
driving sales…
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Affiliate Marketing
Affiliate marketing in digital 
marketing is a performance-
based advertising model where 
businesses (merchants) partner 
with individuals or companies 
(affiliates) to promote their 
products or services…
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