U.S. Razor Market
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How Does Surge in Electric and 
Battery Shaver Users Expand U.S. 
Razor Market?
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In 2021, the U.S. razor market generated $2,753.4 million revenue, and it is expected to advance at a rate of 0.96% 
from 2021 to 2030, and reach $3,001.9 million by 2030, attributed to the strong presence of the key manufacturers in the 
country. For instance, the razor industry is dominated by Gillette, owned by Procter & Gamble company. Moreover, the 
growing interest of the younger population in male grooming to enhance the look is expected to rise in the coming years, 
resulting in market proliferation. 
 
The cartridge razor category, under the type segment, captures the highest U.S. razor market revenue, accounting for 
40% share, amounting to $1.2 billion, attributed to the rising popularity of the cartridge razors facilitated by increased 
convenience and faster operation. It is easier to replace as it is less prone to cuts. Another major factor behind the rapid 
growth of cartridge razors is their effective marketing. 
 
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Electric razors are predicted to witness the fastest growth in the U.S. razor market, advancing at a rate of 4% from 2021 
to 2030. It is attributed to its various benefits such as longevity and lower overall usage costs and a rising trend of 
growing beards. A big chunk of the U.S. population prefers electric razors, for instance around 80.22 million people used 
electric and battery shavers in 2019, and the number is expected to reach around 85.6 million by 2023. 
The mass category acquires significant revenue in the U.S. razor market, accounting for a 50% share, and it is expected 
to retain the same position in the coming years. It is attributed to its properties such as being disposable, safe usage, and 
straight shape, and it is made up of inexpensive materials, including injection-molded polycarbonate. Single blade razors 
contribute to the major part of the mass category and thus become a default choice for people having irritated skin, 
dryness, or acne. 
 
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 The rising concern of the population toward personal grooming expands the U.S. razor market. Both men and women are 
becoming more aware of personal grooming nowadays, with their growing interest in haircare and look enhancement. Moreover, 
the rising focus on personal grooming is witnessed in men, as they have started to visit male salons and spas more frequently to 
get professional advice for haircuts and shaves. 
 
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As per The Procter & Gamble Company, shaving dominates the men’s grooming segment, and it is expected to follow the same 
trend in the near future. Moreover, the female population also uses razors to remove hairs from the underarms and legs to 
smoothen them as a part of their personal grooming. Therefore, the increased demand for personal grooming products expands 
the market. 
 
The rise in competition among the major razor providers is expected to boost the U.S. razor market, attributed to the growing 
focus of razor companies to develop new products and technological advancements to stand out in the market. For instance, 
Planet Kind, launched by Gillette has utilized 85% recycled plastic and 85% recycled paper or infinity recyclable aluminum. The 
razor handle is also made of 60% recycled plastic. 
 
Therefore, the strong presence of top players in the country and the growing focus of the young population on personal 
grooming leads to a market boom.
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Market Segmentation
• Market Segmentation by Type • Market Segmentation by Distribution Channel
 Disposable Razors  Supermarkets/Hypermarkets
 Electric Razors  Convenience Stores
 Cartridge Razors  Department Stores
 Safety Razors  Online
 Straight Razors  Others
• Market Segmentation by Segment • Market Segmentation by Blade Type
 Mass  Carbon Steel
 Standard  Stainless Steel
 Premium • Market Segmentation by Consumer
 Men
 Women
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