ONLINE DIGITAL MARKETING COURSES IN BANGALORE		
                     Social Media  
Marketing  
Trends for 
2023
www.nidmindia.co
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INTERACTIVE 
CAdOdiNngT iEntNelTligent segments to  
your site is a great way to  
provide value for visitors, 
inspire  them to draw in with 
your site,  and more deeply 
study them.
Examples of 
interactive  
marketing :
Assessments like 
quizzes  Polls and 
surveys  Calculators
Contests
SHOPPABL
E  POSTS
if you have an online business, having a connection to your 
 shop in your profile or connecting to a particular item in 
your  Instagram Stories is perfect -  especially if you're a 
checked  presence or have more than 10,000 followers. But 
today’s  shopper wants to skip as many steps as possible 
without  being interrupted by ads. With Shoppable Posts 
from  Instagram, you can component or label an item so 
that  clients might see, experience passionate feelings for, 
and  purchase while never exploring away from your post.
very month, there are 1.3  
billion dynamic users on  
Facebook, and around 10  
SOCIAL billion messages are sent via  
this messaging app. 
MEDIA  Individuals  like the comfort of 
MESSAGING  shopping  and getting service 
APPS from home,  but they still 
want the quick  service that 
comes with face-  to-face 
interaction at brick-  and-
mortar businesses.
Messaging applications  
through social media  
entertainment can offer 
that  brief support.
SOCIAL 
MEDIA  
STORIES
Social media stories are easy to  
use and are an incredible way to 
 feature products, events, and  
even behind-the-scenes  
experiences. When you consider  
that one-third of the Instagram  
Stories with the highest amount  
of views come from businesses,  
it’s hard to ignore that Instagram 
 Stories and Stories on other  
platforms are an effective form 
of  digital marketing.
SOCIAL 
MEDIA  
CONTESTS
When running a social media contest, be 
sure  to think through the entire process 
carefully.  There are many factors to 
consider, including:
1.What goal do you hope to achieve?
2.What platform will this run on, and how 
long  will the contest last?
3.What is your offer, and how much will it 
cost  on your end?
4.What are you asking contestants to do, 
and  how will you manage their entries?
5.How is the winner chosen, and how will you 
 get the prize to them?
6.What do you plan to do with the  
information you’ve collected from the  
contest?
EMPLOYEE  
ENGAGEMEN
T
Employee engagement builds your online community in a  
natural and relatable way. LinkedIn is an excellent example  
of how this works. You can have a company page where 
you  post events and share articles, but to get even more 
traffic  and engagement, have your employees share and  
comment on these posts.
INFLUENCE
R  
MARKETING
Influencer marketing has 
proven  to be popular and it’s 
not going  away anytime soon. 
More and  more businesses are 
taking this  route to reach 
potential  customers. Whether 
it’s through  TikTok, Instagram, 
or YouTube,  influencers are 
getting the job  done.
CONVERSATIONA
L  MARKETING
“To whom it may concern,” is out. “Hey,” 
is  in! If you want to attract customers, 
you  need to talk to them like you’re 
having a  normal conversation.
Whether it’s through chatbots or instant
messaging, more companies are talking 
with  customers just like they would a 
friend.
Thank 
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