In today’s time, it’s certain of the central paradox that goes with having a bunch of news, yet we never fail to miss the valuable information. More clearly, due to news articles, publications, blogs, opinions posted on the internet every day, it has become more accurate to find relevant insights. Thus, a news API can be integrated to your solution. However, because of excessive news articles that create a ‘wall of noise’ for the organizations to extract useful insights and take effective decision making. Although, manually focusing and assessing the news is a time-consuming task. There’s no reason left to say that any organization would still follow the traditional approach. Therefore, your organization needs an NLP enriched news API that can deliver comprehensive news coverage in real-time. In fact, a customized news API can provide your organization with relevant information related to your industry. For example, Google News API provides curated news stories based on what a customer is looking for. Nevertheless, all news APIs are not built equally. Let’s look ahead to the attributes we require in a news API that would give efficient search results. Before we start, we should get to know why a news API is required?