Ultimate Guide to Snapchat Marketing
                     Ultimate Guide to Snapchat 
Marketing
THE ADMC
KEY POINTS
 WHAT IS SNAPCHAT MARKETING
 FOUR TIPS FOR BUSINESS
 A) Understand the audience on snapchat
 B) Get them to interact with your brand
 C)Show your brand playful side
 D) Remember to cross promote
What is Snapchat Marketing
 A lot of people had sounded the death knell for Snapchat once 
Instagram rolled out its stories feature. Turns out, Snapchat is still 
used by 218 million users the world over (January 2020 numbers, as 
per hootsuite.com). And, they even posted a new record for quarterly 
revenue during the first quarter of the year – US$ 390 million.
 Surprised? Not really. They’ve still managed to appeal to the younger 
demographic, and in a world where fleeting moments (sorry, Twitter) 
hold more value than ‘forever’ stories, Snapchat is still extremely 
relevant. 
 In this Ultimate PPT to Snapchat Marketing, there are guidelines you 
can look at if you want your brand to dive into Snapchat marketing.
Understand the audience on 
Snapchat
 According to hootsuite.com, 82% of 
the Snapchat user base is 34 years or 
younger. And it’s a unique audience – 
over a third of Snapchat’s users can’t 
be found on Instagram. But they do 
spend at least 30 minutes on 
Snapchat, every single day. 
The Guidelines
Get them to interact with your 
brand
 Snapchatters’, as they like to be called, 
are 60% more likely to make an impulse 
purchase on the platform. 
 Because Snapchat isn’t a place where you 
just post stories that disappear, you can 
also discover new businesses – thanks to 
the ‘Discover’ tab at the bottom right of 
the screen. And here’s the clincher – users 
are spending 35% more time in the 
Discover section. So IF your brand is fit for 
Snapchat, dive right in – there’s a captive 
audience waiting for you.
Show your brand’s playful side
 This app was designed to be casual 
and fun. It’s about being authentic, not 
picture-perfect. Snapchat even calls 
itself the app for #RealFriends.
 Many of the features you’ll use are 
about being light-hearted, creative, 
and even a little cheeky. For example, 
Snapchat recently launched new ways 
for users and brands to express 
themselves, like with cameos and 3D 
snaps. 
Remember to cross-promote
 The only way to land on the 
Discover page is by purchasing 
ads. And further, there is no 
“recommended accounts” area 
that takes brands into account.
 Instead, you’ll need to get 
Snapchat followers by 
promoting your Snapchat 
presence elsewhere. Through 
your unique ‘Snap Code’. 
THANK YOU