9 Tips for Creating a Content Marketing Strategy
                     9 Tips For Creating A Content Marketing Strategy
Rank Digital
 
Content Marketing is a technique for creating and distributing relevant and valuable 
content for a brand's target audience, through which it seeks to retain and acquire new 
customers.
But why should I implement and invest in a Content Marketing strategy for my 
company? Simple! These strategies improve your brand image and allow you to have a 
closer and direct relationship with your customers, and most importantly improve your 
positioning in the most prominent search engines, such as Google, Bing, Yahoo, among 
others.
1. DEFINE THE CONVERSION METRICS OF YOUR CONTENT
The most important step in any content strategy is defining the metrics. These are unique 
based on the industry, the nature of the business, the customer database, and the growth 
phase the company is in.  When defining them, you need to make sure they all 
communicate with all stakeholders. Some examples can be:
• The number of downloads of a whitepaper. 
• The number of interactions on social networks.
• The number of leads achieved through the content.
But the most important aspect of metrics is that they must be SMART (Simple, 
Measurable, Achievable, Relevant and with specific time frames).
2. CREATE A REALISTIC CONTENT PLAN
Achieving a content plan that covers all aspects of the content life cycle is one of the most 
difficult challenges. The Content lifecycle includes the following phases: content ideation, 
creation, publication, promotion, discovery, engagement, management, and reporting.
 The key to creating a successful content plan is knowing:
• Who is the reader of your content? • What are the channels that your target uses the most?
• What types of content are popular • What are the key points that turn your readers into 
with your target audience? potential buyers of your product?
3. CREATE A GOOD DATABASE AND MONITOR YOUR 
CONVERSION METRICS
For Email Marketing to be effective you must have a large database and a lot of user 
information to give them what they want. It is useless to send everyone the same if you do 
not take advantage of what you know about each one or their interests.
Constantly monitor and report your content's conversion metrics. It's important that you 
identify the right tools for your context, and then spend enough time to analyze the data 
you collect.
4. FOR YOUR PERSONAL BRAND, IT IS GOOD THAT YOU 
HAVE YOUR OWN DOMAIN
Get your domain with your name, if it is already busy try to put your name followed by 
your personal project, for example; Clear your personal project or something you like and 
be related to your brand. In addition, you have to try to put the same photos on all 
networks. You also need valuable content that positions you. Try e-mail marketing also, 
that will generate long-term benefits.
ADD A SLIDE TITLE - 5
5. THE VALUE OF EXPERIMENTING AND ANALYZING AND WEBSITE 
USABILITY
You do not have to fear Social Networks, you have to try and experiment until you find 
what your target audience really likes. The only way to find the key to what works in 
Online Marketing and Social Media is through the "trial-error, trial-error technique." 
Do not be afraid of new things
6. APPLY INDIRECT MARKETING IN SOCIAL NETWORKS
Uploading a banner of the course that you are going to give does not work, what works is 
for example, if you have been in a conference as a speaker, upload photos, tell it as a story, 
in a fun and transparent way. It's like reinventing the way we sell what we do through lots 
of beautiful texts and photos that really impact people.
7. USE AUDIO AND VIDEO
Do not just think that content is writing, writing and writing. A blog should not become a 
long and endless. Nowadays users are fed-up of reading and want something new and cool 
that will catch their attention in their fleeting passage through the networks. What better 
than a video or podcast of an interesting interview? Applying some of YouTube's super 
tricks will really help you boost all your marketing strategies.
8. RELATE A SPECIFIC TOPIC WITH SOMETHING CURRENT
This idea is essential and should be part of your content marketing strategy. Attract the 
user with something current that is of interest to him so that later he continues to 
"browse" your blog.
You should always be attentive to trends, check social networks to know what is being 
talked about, or subscribe to other blogs and sites with related quality content to help you 
in this task.
9. RECOMMEND OTHER BLOGS OR WEBSITES
Just as we like others to recommend and spread our page, it is also important that we not 
be selfish and share articles, infographics or videos that have been published on other 
sites.
When making a recommendation, don't forget to mention the source.
Your readers will appreciate this, as they are demanding and will also want to contrast 
data from various information channels.
In addition, in this way you make other professionals participate in your content 
marketing plan and, therefore, in your communication strategy in general.