RUPEE4U MARKETING PLAN-3
                     RUPEE4U  
Marketing Plan
Avoid Traditional 
Lending Hassles 
1
“WHEN SOMETHING IS AS POPULAR AS PAYDAY LOANS, 
YOU OWE IT TO YOURSELF TO FIND OUT EXACTLY 
WHAT PAYDAY LOANS ARE.”
—RUPEE4U
2
OVERVIEW
1. Gone Are The Days
2. Instant Relief with Payday Loans
3. About RUPEE4U  & Our Mission
4. Why Choose RUPEE4U ?
5. Salient Features of Their Loans
6. Target Audience 
7. Marketing Mediums
8. Offline Marketing 
9. Online Marketing (Paid & 
Organic)
10. Reviews Will Do Wonders 
11. Some Usable Gems of Marketing 
Tips
RUPEE4U 
3
RUPEE4U  GONE ARE THE DAYS
“Do you dream of 
“Do you associate your landlord 
lenders with ghosts TYPICALLY brutally asking you 
who will haunt you BOLLYWOOD for money even 
for life?” IMPLANTED DRAMAS before due-time?”
Gone are the days when 
traditional moneylending 
rules governed private 
moneylending business. 
NOW ARE THE DAYS OF 
PAYDAY LOANS
4
R U P E E 4 U  
“
Payday Loans are Short-term Loans for 
Short-term Emergencies. 
If you need to get your car repaired, or wish to go on a holiday, 
or need to pay fees for a course, payday loans can provide you 
instant monetary relief. They manage your expenses without 
damaging your credit ratings. 
GET INSTANT RELIEF WITH PAYDAY LOANS
5
R U P E E 4 U  
ABOUT RUPEE4U 

& 
OUR MISSION
6
RUPEE4U  They are a part of 
group of companies 
deeply rooted in the 
financial business. 
This gives them an 
edge to better 
understand end 
OUR MISSION RUPEE4U  seeks to advance shocrt-oternm sloaunsm to fiex rbosrr’ow ner’se sheordt-tserm.  
financial needs. 
Through this marketing plan, it is our mission to make them a recognized lender of 
short-term loans to their targeted audience in the market.  
Once this is through, RUPEE4U can expand the scope of products and include credit 
cards and venture into other products after about three years of operations. 
WHY CHOOSE 
RUPEE4U ?
!
3 Minute Application Process
Offered By A Registered NBFC 
Fast and Easy Loan Procedure 
Loan Disbursement Within One Hour
Interest Charged is Half of Prevalent Market Rates
R U P E E 4 U  
RUPEE4U 
     RUPEE4U  SALIENT FEATURES OF THEIR 
LOANS
9
TARGET AUDIENCE
1 2 3 4 5
Low Income, Working Men Middle Class Students Youth 
Unbanked  and Women Families Between the 
Borrowers in 25-35 Age of 19 to 
Years of 25 Years 
their Age 
(i.e. In 
formative 
years of 
RUPEE4U   their 
careers)
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MARKETING 
MEDIUMS 

Can Good Content Give your Brand the required 
leap?
OR
Should Email Be your Savior? 
OR
Should You Go All Digital? 
Let’s See…
RUPEE4U  
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OFFLINE R U P E E 4 U  
MARKETIN
G
Many segments of Target Audience can 
be addressed through Offline Marketing. 
• Use Flyers, Local Newspapers Advertisements, etc. to advertise in 
selected localities. 
• Make sure your marketing material emphasize that RUPEE4U  can 
fix short-term problems and keep peoples’ lives deviating from 
normalcy. 
• Take referrals from existing or previous customers. Referrals are 
golden in finance industry, since they establish trust like nothing else. 
• Finally, maintain a fine amount of budget for offline marketing. Since, 
offline marketing hasn’t lost its charm yet in lending industry. 
ONLINE R U P E E 4 U  
MARKETINLet’s First Track Your 
G Competitors!
FACEBOOK TWITTER GOOGLE LINKEDI YOUTUBE BLOG
+ N
RUPEE4U NO PRESENCE NO PRESENCE NO NO NO PRESENCE NO BLOG
 PRESENCE PRESENCE
RupeeLend 4.6 Stars;  8850 437 Tweets; 95 86 Followers 863 NO PRESENCE YES
Likes Followers (Not Active) Followers (Not Active)
(Very Active) (Very Active) (Not Active)
MoneyInMi 4.8 Stars; 6350 NO PRESENCE NO 13 Followers NO PRESENCE NO BLOG
nutes Likes PRESENCE (Not Active)
(Very Active)
ExceedCas SUBSIDIARY OF RUPEELEND 
h
CreditBazz 5 Stars; 1106 90 Tweets; 9 1Follower NO NO PRESENCE NO BLOG
ar Likes Followers (Not Active) PRESENCE
(Very Active) (Active)
3 Parameters are used to judge level of activity on social media accounts, i.e. Very Active, Active, Not Active. 
StasHeasy 3.7 Stars; 435 87 Tweets; 20 18 Followers 37 Followers 2 VIDEOS YES 
Likes Followers (Active) (Active) 1 SUBSCRIBER (Very Active)
(Active) (Active)
R U P E E 4 U  
Organic/Unpaid BLOG cum NEWSLETTER
Online 
Marketing Add a section on your website asking your visitors to submit their email address and 
thereupon you can send your blogs to the 
subscribers in form of online newsletter 
SOCIAL MEDIA and stay in touch with them. Blog is also a 
(FACEBOOK + LINKEDIN + great way to build on a solid SEO strategy. 
TWITTER) 
Social Media, especially Facebook is very YOUTUBE
popular amidst your competitors You may add videos on youtube stating 
(established and new both). Along with what are payday loans and other queries 
finding your target audience, you should which are most searched in Google 
also publish ‘relevant content’ (more on Keywords. (More on videos is mentioned in 
this later) on these sites. It will build the further slides.)
GcrOedOibGilLityE  oRf EyVouIEr WbraSnd. SEO
Add yourself on Google maps and increase Optimizing your website and blog is vital if 
your reviews on Google. Ask your previous you wish for your website to appear at the 
customers to write for  you. Google top when a target consumer search for 
Reviews are valued highly by end payday loans. 
consumers. 
R U P E E 4 U  
Paid EMAIL MARKETING
Online 
Marketing A rightly timed email with compelling and relevant content is what you need to tap 
into your target audience. 
PAID SOCIAL MEDIA MARKETING Since, the target consumers you are 
(SMM) aiming for belongs to employed group, you require a sophisticated and yet fun 
SMM should definitely be used for way to communicate with them and there 
Facebook.  Facebook now allows boosting can’t be anything apt than Email 
of individual posts along with advertising Marketing for that. Also, make sure your 
the whole page. It is cheap, reasonable website is mobile friendly. Since about 
and effective way to enhance your reach. 66% of the emails are opened in mobiles. 
And if the filters are applied correctly GOOGLE ADWORDS or SEM
(during the boosting and choosing the 
audience), then you can reach right SEM involves paying Google to make your 
consumers in time. advert appear in search queries of 
relevant internet users. This can also bring 
Use both of the methods (Boosting Posts in right, relevant and ready-to-be tapped 
and Advertising Page) from time to time to customers to you.
enhance your reach and visibility. It will 
also increase your Google Ranking. 
REVIEWS & REFERRALS 
Will Do Wonders For 
You  
!
Give Away Discounts To Your Existing Consumers if Possible 
To Refer You and Brining In New Consumers. 
Referrals and Reviews are what builds most credibility in the 
finance world. 
It’s Money Talk, It get’s difficult otherwise to Trust!
 (Both for you and the consumers.)
R U P E E 4 U  
R U P E E 4 U  
Some Usable 
Gems of 
Marketing 
Tips
17
R U P E E 4 U  
1
Use Content which is 
adjacent to but not 
directly related to your 
industry. Such Contents 
are more engaging. 
CONTENT 
For Example: Do you want to gift your 
sister Apple’s iwatch but don’t have 
enough money to? 
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R U P E E 4 U  
2
Campaigns are a great 
way to maintain 
consistency and keep 
engagement with your 
audiCenAcMe.P UAsIGe NThSem! 
For Example: A campaign running 
under the banner of ‘The Non-
Judgemental Loan’
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Full Bleed Picture
R U P E E 4 U  
3
Make People Connect 
With your Video. Take 
example from their 
lives. 
VIDEOS
For Example, in one video you may 
talk about a student completing 
his/her education with the help of 
RUPEE4U short-term loans. 
Similarly, you can pick up on people’s 
gifting, real estate, and other needs. 
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R U P E E 4 U  
“
BECAUSE 
IT’S THE COMBINATION OF DIGITAL AND PAPER 
WHICH WILL TAKE YOU OFF!
TELL THE SAME STORY OTHERS TELL, 
DIFFERENTLY.
—RUPEE4U 
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R U P E E 4 U  
THANK YOU. 
All The Best! 
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