Auto infotainment or in-vehicle infotainment is a combination of software and hardware in automobiles that provide audio or video entertainment to occupants. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and Wi-Fi. Modern infotainment system has been used for rear-seat entertainment such as social networking, SMS text messaging, making and receiving phone calls, and accessing internet-enabled devices and applications such as traffic conditions, sports scores, and weather forecasts. Moreover, these applications and features were controlled by simple dashboard knobs and buttons, though modern infotainment system is controlled by steering wheel audio controls and hands-free voice control. Key players operating in the global auto infotainment system market are Continental AG, Garmin Ltd., DENSO Corporation, Delphi Automotive LLP, Fujitsu Ten Limited, HARMAN International, and Clarion. Get Sample Copy from Here @ https://www.coherentmarketinsights.com/insight/request-sample/3302 Market Dynamics- Restraints 1. Significant slump in car sales is expected to restrain growth of the global auto infotainment market during the forecast period Economic meltdown, rise in fuel prices, increase in rental cab services, and traffic congestion is expected to have negatively impacted the sales of different types of vehicles. This fall has been observed worldwide, which is affecting demand for infotainment system. According to Coherent Market Insights’ analysis, the U.S. auto sales fell in August 2016 with companies such as GM CO. indicated that their sales figures fell by 5.2%. Furthermore, Ford Motor Co. witnessed a decline of 8.2% as compared to 2015. According to the same source, in May 2016, premium segment cars such as Honda and Skoda witness drop in sales figures by 26% and 32% in India. Therefore, such factors are expected to restrain growth of the market in the near future. 2. Threat of hacking via infotainment systems is expected to hinder the global auto infotainment system market over the forecast period Infotainment systems installed in vehicles are developed and connected by software and wireless communication. Such systems are prone to hacking and theft of information, since they heavily rely on internet for connectivity. Access to the internet makes these systems gullible to breach of hacking threat for vehicles as well as auxiliary devices such as laptops and mobile phones connected with vehicle. Such factors are expected to hamper the market growth over the forecast period. For instance, in 2015, after the hacking of a Jeep Cherokee via its infotainment system through internet connectivity, Fiat Chrysler voluntarily recalled 1.4 million cars to rectify the entertainment system fitted in those cars. Moreover, in April 2016, researchers at the German car club ADAC found that 24 models of cars in Europe were easy to hack and unlock using an amplification device. For More Details, talk to our analyst @ https://www.coherentmarketinsights.com/insight/talk-to-analyst/3302 Market Opportunity 1. Display and chipset manufacturers are expected to pose lucrative growth opportunity Infotainment systems operate on certain operating systems such as Android, Windows, Linux, QNX, and more. Investing in research and development activities, in order to innovate novel solutions and features in infotainment system is expected to pose growth opportunities for market players in the near future. Moreover, premium segment cars are offered with touch-screen facility. Key players in the market can offer high-quality screens with sensitive touch, in order to capitalize the opportunities. 2. Demand for custom-made infotainment system is expected to offer excellent business opportunities for market players Premium segment cars or luxury cars such as Bentley, Mercedes-Benz, Audi, Ferrari, Lamborghini, Rolls Royce, Cadillac, and more are equipped with personalized infotainment system. These car makers offer luxury to its consumers to get customized dashboard and control panel for infotainment systems with specialty material or wood being used. About Coherent Market Insights: Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity. Contact Us: Name: Mr. Raj Shah Phone: US +12067016702 / UK +4402081334027 Email: [email protected] Visit Our Blogs: https://blog.coherentmarketinsights.com