Increasing demand for digital commerce has prompted enterprises to invest in new digital business designs, in order to enhance customer experience. Companies are exploiting benefits of social media platforms, in order to gather more information about customers and serve them better by understanding the customer satisfiers and dissatisfiers. Digital commerce has transformed customer experience in terms of accessibility and visibility. Moreover, organizations are transforming internal processes such as ERP which has transformed the way organizations were handling various transactional, supply chain and financial processes. Increasing number of smartphones, tablets, and broadband connections is expected to support growth of the global digital commerce platform market in the near future. For instance, according to the GSM association in 2015, it is estimated that there are approximately 2 billion smartphone users in the market. In emerging countries such as India online sales are primarily driven by the growing adoption of a portable device. Get PDF copy @ https://www.coherentmarketinsights.com/insight/request-pdf/3583 Competitive Section Key players operating in the global digital commerce platform market are Magento, Inc., Elastic Path Software Inc., IBM Corporation, NetSuite Inc., Oracle Corporation, Apttus Corporation, Adobe, Inc., Hybris AG, CloudCraze Software LLC, Demandware, Inc., Salesforce.com, Inc., and Digital River, Inc. Market Trends Digital commerce personalization tool Currently, majority of organizations are laying emphasis on customer satisfaction, which is about fulfilling and creating new and individualized experiences. There are three major strategic trends that describe the current digital customer, self-service, co-creation, and personalization. Considering these trends, Infosys digital commerce offers end-to-end capabilities that disintermediate channels, warehousing, inventory, merchandising and transaction processing. Furthermore, Episerver’s intelligent personalization platform offers a full suite of digital commerce personalization tools which includes automatic behavioral alerts, product recommendations for email & web, behavioral ranking and actions that increase conversions and average order value. Integration of digital commerce platform with other technologies An integrated digital platform interacts with other related systems such as enterprise resource planning (ERP), logistics and order fulfillment systems. This platform was created to cater to all the requirements in one platform. Furthermore, functionalities such as newsletters and marketing strategies were considered to be outside the purview of the platform. However, integrating it with other technologies has incorporated these systems into the digital commerce platforms. To know more details… https://www.coherentmarketinsights.com/market-insight/digital-commerce-platform-market-3583 About Coherent Market Insights: Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity. Contact Us: Name: Mr. Raj Shah Phone: US +12067016702 / UK +4402081334027 Email: [email protected] Visit Our Blogs: https://blog.coherentmarketinsights.com