P2P lending has allowed investors to reciprocate higher returns on their investment by balancing the risk. Since P2P lending provides easy loans and additional credit to small and medium-sized businesses, it has a significant contribution to economic growth of many countries. Spearheading the peer-to-peer lending marketplace are the U.K. and the U.S. which have now evolved into mature peer-to-peer lending ecosystems. However, countries such as China, Australia, Japan, and India are the emerging markets for peer-to-peer lending due to borrowers’ lack of credit access. Get Sample Copy: https://www.coherentmarketinsights.com/insight/request-sample/3677 Key players operating in the global peer-to-peer lending market are Daric Inc., Prosper Marketplace, Inc., Pave, Inc., CommonBond Inc., Social Finance, Inc., Upstart Network Inc., Social Finance, Inc., Funding Circle Limited, Peerform, and CircleBack Lending, Inc. Market Trends 1. Emergence of institutional investors Entry of institutional investors has allowed the market to grow significantly. A large share of funding is now provided by institutional investors rather than individual investors. For instance, in November 2014, Europe’s peer-to-peer global investment fund Eaglewood was launched. It is a publicly-traded closed-end fund that deployed US$ 228 Mn primarily across the U.K. and the U.S. platforms. Moreover, in January 2014, a large investment was made by London based alternative asset management firm Arrowgrass Capital Partners in the Europe's largest peer-to-peer lending service Zopa. 2. Point-of-sale financing Payment made through peer-to-peer lending platforms at the point of sales for purchases done at online sellers and merchants offers a significant value. For instance, in order to provide easy loans at any e-commerce merchant, San Francisco-based Affirm Financial Technologies is offering its consumers with “virtual cards” that entitle them to transact online or at specific retailers. To know more…. https://www.coherentmarketinsights.com/insight/talk-to-analyst/3677 About Coherent Market Insights: Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity. Contact Us: Name: Mr. Raj Shah Phone: US +12067016702 / UK +4402081334027 Email: [email protected] Visit Our Blogs: https://blog.coherentmarketinsights.com