loyalty program reward program Difference Between Online and Offline Loyalty Programs September 1, 2017 by rewardporttheadmin PREV NEXT Retailers appeal to customers’ buying habits with incentives in order to outsell their competition. This trend has been in practice since the beginning of time. Over years, retail has continued to evolve, and following the birth of ecommerce in the early 1990s, loyalty strategies have made a migration to the digital platforms with definite motives.