DIGITAL MEDIA TRAINING IN BANGALORE
                     HOW TO 
TARGET
THE RIGHT
KEYWORDS
www.nidmindia.co
m
WHAT IS 
CALLED
KA EkeYywW ordO isR a Dw ord or p h 
rase
on your website that matches
the words and phrases people
are en terin g in to searc h
engines.
www.nidmindia.co
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WHAT ARE THE 
RIGHT
KFinEd YkeWywoOrdRs wDitSh search traffic
potential. Make sure you create
content that aligns with search 
intent.
Make sure the keyword has “business
potential” Make sure you can rank for
the keyword.
www.nidmindia.co
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ELEMENTS OF
KEYWORD 
RESEARCH
1.  Relev anc 
e
2. Aut horit 
y
3. Volu me www.nidmindia.co
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navigation
al
What are the 4 
commercia types of information
l al
keywords
transaction
al
www.nidmindia.co
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HOW TO RESEARCH 
KEYWORDS
FOR YOUR SEO STRATEGY
www.nidmindia.co
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STE P 1:MAKE A LIST 
OIMFPORTANT, RELEVANT 
TOPICS
BASED ON WHAT YOU 
KNOW
ABOUT YOUR BUSINESS.
www.nidmindia.co
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STE P 2: FILL IN THO SE 
TOPIC
BUCK E TS WITH KE YW 
ORDS.
www.nidmindia.co
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STE P 3: UNDERSTA ND 
HO W
INTENT A FFECTS KE 
YWORD
RESEARCH AND 
ANALYZE
ACCORDINGwwwL.nYidmindia.com
STE P 4: RESEA RCH RELA 
TED
SEARCH TERMS.
www.nidmindia.co
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STE P 5: USE KE YWORD
RESEARCH TOOLS TO 
YOUR
ADVANTAGE
www.nidmindia.co
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CONTACT US
+919611361147
www.nidmindia.com
We look forw a rd to w [email protected]
orking
w ith you