Vodafone Idea rebrands itself as Vi
                     VODAFONE IDEA 
REBRANDS ITSELF 
AS VI
INTRODUCTION
• Vodafone Idea has announced its new unified brand identity 
by renaming all its products under a new name and logo 
“Vi”. 
• The Beleaguered telecom operator, announced the 
rebranding of the company through a virtual platform.
Source: Yahoo News India
COMPANY PROFILE
• Vodafone Group plc is a British multinational 
telecommunications company. It predominantly 
operates services in the regions of Asia, Africa, 
Europe, and Oceania.
• Vodafone Idea Limited, d/b/a Vi is an Indian 
telecom operator with its headquarters based 
in Mumbai, Maharashtra. It is a pan-India 
integrated GSM operator offering 2G, 3G and 
4G, 4G+ and VoLTE. 
Source: Yahoo News India
REASON BEHIND REBRANDING
• The integration into one brand is believed to be the 
company’s efforts to reduce the cost of maintaining two 
brands.
• The rebranding was done as the telecom operator has been 
losing customers
Source: Business Standard
ABOUT “VI”
• VI is built to be strong, ever-dependable, agile, intuitive and 
a brand in tune with the needs of the customers in these 
ever-changing times. It is designed to help customers move 
ahead in life, for a better today and a brighter tomorrow.
Source: Bloomberg Quint
LOSS OF COMPANY
• The Supreme Court ordered to pay over Rs 50,000 crore in 
dues to the government in 10 years’ time.
• The debt-ridden joint venture had last month reported its 
eight quarterly loss.
Source: The Economic Times
PEOPLE & PROCESS
• Vodafone Idea came together as a merged entity two years 
ago.
• They focused on integrating two large networks, people and 
processes.
Source: The Hindu
FOCUS
• Vodafone focusing on premium urban brand, Idea has 
been a mass rural-focused brand. Following the merger, 
the urban-rural appeal of the two brands took a hit.
• The rebranding comes at a time when Vodafone Idea has 
seen its user base falling from 408 million at the time of 
the merger to 280 million at the end of June 2020. 
Source: Hindustan Times
DIGITAL EXPERIENCE
• The brand integration not only marks the completion of the 
largest telecom merger in the world, but also sets us on our 
future journey to offer world class digital experiences to 1 
Billion Indians on strong 4G network
Source: Times of India
REVENUE
• Vodafone Idea, which faces a payment of more than Rs 58,000 
crore as tax after a Supreme Court verdict, has only paid Rs 
7,850 crore Adjusted Gross Revenue (AGR) dues till date. 
• The Telcom will have to pay nearly Rs 1,128.4 crore as AGR 
dues every quarter for the next 10 years.
Source: Stock Analysis
EQUITY INVESTOR
• The chances of an equity investor will improve once the firm 
is able to improve its Ebitda, which at the current level is not 
enough to even service the finance costs on its total debt 
which exceeds ₹1.2 trillion
Source: The Financial Express