5 In-app  UX & Localisation Pitfalls You Should Avoid
                     5 In-app 
UX & Localisation 
Pitfalls You Should 
Avoid
Introduction
By you must know that user experience (UX) is 
an essential aspect of any mobile app or 
website. It has the power to make or break your 
app. And achieving remarkable UX becomes 
even more complicated when it comes to 
localisation. An efficient app localisation 
handles minute features of UX localisation for 
all intended users. 
In this presentation, we will talk about the five 
UX localisation issues developers may overlook. 
It will help companies offering 
Mobile Application Development in India 
and around the world design their app's overall 
UX strategy for future localisation, saving time 
and money.
Units of 
Measurement
Use of inaccurate units of measurement, such 
as distance, weight, and direction is one of the 
biggest pitfalls of UX localisation. And this is a 
common issue that developers providing 
Mobile Application Development in India 
and abroad overlook. For example, the weights 
in the US are measured in pounds, while in 
Europe and Asia it is in kilograms. So, while 
localising your app, always make sure to 
prioritise these aspects and use accurate units 
of measurement. 
String Splitting
A string is a line of text. Even the top 
developers offering first-rate Mobile Application 
Development in India and across the globe 
often split strings to show emphasis. But, this 
only leads to a loss of context. As the translator 
receives separate words, they may get 
confused. And this results in inconsistent 
styling, poor translation, and unsatisfactory 
overall UX. The best solutions here is to create 
one string using one style. Additionally, you can 
use placeholders for prices, times, locations, 
etc., and customise the design.
Encoding Issues
You'll be surprised to know that character 
encoding is a quite common issue. Almost every 
developer in the industry of Mobile Application 
Development in India and abroad are aware of 
it. The reason why this issue occurs is due to 
character encoding mismatches. But this can be 
resolved. If you plan to reach a global audience, 
you must meet the global needs. Use UTF-8 
encoding to match all your potential localisation 
and translation needs for different glyph, fonts, 
and characters. 
Note: For Asian languages, you must use UTF-
16.
Partial Localisation
Partial localization is nothing but a mixture of 
languages you may have noticed in many apps 
or websites. Partial localization may be required 
for marketing purposes, etc., but it can also 
give rise to several issues. The mix of 
languages can be confusing for many. Also, 
partial localization visual elements may come 
off as offensive and even rude if used 
incorrectly. You should risk partial localization 
only for very restricted purposes, such as for 
clarifying important information, collecting 
data, improving social media engagement, etc.
Right-to-left Vs. Left-to-right Writing
Whether you choose to use right-to-left or left-
to-right in your app, always make sure you 
consider the restructuring of the many UX 
elements present in your app. Action buttons 
and icons must logically be placed, especially 
call-to-action buttons. So keep the region in 
mind while designing your app to offer 
impeccable user experience.
For instance, if you are using right-to-left 
writing, place the buttons or icons on the left of 
the screen. Similarly for left-to-right writing, 
place the buttons on the right, immediately 
following the text.
Conclusion
There are a plethora of factors to consider when 
it comes to an app's user experience. Even the 
smallest mistake can cause tremendous 
damage. To design a truly user-friendly app, 
make sure you use advanced localisation tools 
coupled with a personalised approach. It'll help 
ease the localisation process and achieve high 
app UX seamlessly. Also, always remember that 
your visual elements should complement your 
copy and never be inconsistent.
If you've still got any queries, feel free to 
contact us. Or, if you're looking for an 
experienced developer, speak to our experts. 
We're one of the leading companies for Mobile 
Application Development in India.
Contact Details
Mobile Appscoder
Phone number - (+91) 33 40394600
Website URL - https://mobileappscoder.com