Global Beer Market New Business Opportunities and Investment Research Report by 2026.
                     Global Beer Market New Business Opportunities and Investment Research Report by 2026.
Market Overview:
Beer is the most widely consumed alcoholic drink across the world. This drink is generally brewed 
from cereal grains such as maize, rice, and wheat. Moreover, beer is brewed with hops that adds 
bitterness, stability, and flavor to the beer. Other flavoring agents such as herbs, fruits, and gruit can 
also be added instead of hops.
The growth of this market is attributed to rise in consumer preference for beer over other alcoholic 
drinks. According to the World Health Organization (WHO), in 2016, beer accounted for around 
36% of the total alcohol consumption. This is further attributed to high consumption of beer among 
young people. Therefore, major players are focusing on launching new products to meet the rising 
demand. For instance, in 2018, MillerCoors Company, introduced a new light beer line named Two 
Hats, which features the pineapple and lime flavors, targeting the young population.
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Market Outlook:
• Asia Pacific region dominated the global beer market in 2016 and is expected to retain its 
dominance over the forecast period. This is due to the increase in expenditure and changing 
lifestyle of people in this region. India and China are projected to be the growth engines in 
the region. In 2017, B9 Beverages Pvt. Ltd. expanded its beer portfolio by launching two 
variants namely; Bira 91 Light and Bira 91 Strong in India. Bira 91 light, is one of the low 
calorie alcoholic beverage having calorie lower than a glass of breezer, cocktails or 
champagne. Bira 91 strong is a high intensity wheat beer having 7% alcohol, as large 
portion of beer sold in India is strong having more than 5% alcohol.
• Europe is expected to be the second largest region in terms of revenue growth in the global 
beer market, owing to rampant increase in consumption of beer in this region. This is owing 
to the consumption habits of alcoholic drinks and popularity of beer among the younger 
generation. According to Brewers of Europe, the EU beer consumption rose from 35.25 
billion liters in 2014 to 35.91 billion liters in 2016.
• North America region is projected to exhibit significant growth in the global beer market. In 
2017, one of the leading U.S. beer brand Samuel Adams reformulated one of its flagship 
beers, Rebel IPA with a hop variety, which has more tropical, juicy, and citrus flavor. 
Moreover, in 2012, Anheuser-Busch InBev planned to launch 19 products in the U.S., which
included small-batch craft brews, a cider, and an expanded malt beverage lineup, to further 
meet the growing demand of the region.
Global Beer Market Taxonomy:
Global Beer market is segmented into:
By Product Type:
• Ales
• Lagers
• Stouts & Porters
• Malts
• Others
By Category:
• Regular Beer
• Premium Beer
• Super Premium Beer
By Packaging:
• Bottled Beer
• Canned Beer
• Draught Beer
Major players in global beer market include Anheuser-Busch InBev, Carlsberg Group, Beijing 
Enterprises Holdings Limited, The Boston Beer Company Inc., Heineken N.V., Dogfish Head 
Brewery, Diageo Plc., Sierra Nevada Brewing Co., Tsingtao Brewery Co. Ltd, Oettinger Brauerei, 
and The Molson Coors Brewing Company among others.
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