10 Great Reasons to Get Into or Expand Your Footprint in Digital Marketing
                     10 Great Reasons to Get Into or Expand Your 
Footprint in Digital Marketing
By: Bobby Kraft
Why Digital Marketing is Critical for all Business Types and Sizes
Way, back when in the business world 15 years ago in 2003, when you asked 
the CEO or CMO of any company about their methods for achieving revenue 
goals, you would get a mix of print, direct mail, radio spots, maybe some tv, 
etc. 
Welcome to 2018, and how times have changed at light speed!! Now, when you 
ask that same question to CEOs, CMOs, and heads of marketing/sales, an 
intricate digital marketing strategy will be without question number one. 
What’s amazing is that this was not even in anyone’s vernacular 15 years ago! 
Digital marketing back then, in 2003, meant you could put someone’s name 
personalized on a piece of mail. Here are the facts, and they are irrefutable: 
Digital marketing is more affordable, flexible, and significantly more engaging 
than traditional marketing methods. That is the bread and butter of New Edge 
Marketing for our clients.
Regardless of the size of your company, the industry you are in, or your 
location, digital is a necessity for growth and marketing success today.
Marketing During Covid-
19 And Staying Positive In 
Sales with Bobby Kraft
Start with a list of all items in your marketing 
budget, including paid advertising, 
crowdsourcing websites, social media 
campaigns and other marketing strategies.
Lessons from Marketing During a Pandemic
By: Bobby Kraft
The secret weapon of 20210 due to COVID has 
now become webinar marketing which has 
been around for years. Clearly, its popularity is 
still rising...for obvious reasons.
Machine learning has started reshaping the 
marketing stack and possibly improved 
marketing practices. We, for example, are 
HUGE believers in using the proper software 
stack to augment your sales and marketing 
efforts. The opportunity to do more with less 
and constantly measure, adjust, reload the 
next campaign, and measure again, etc.  
Communication Changes - Impact on Print
Jennifer Matt speaks about the dramatic transition we find ourselves in the middle 
of today, from physical communication mediums to digital devices. This transition 
is impacting all aspects of your business and your customer’s businesses. The per-
page business model that print has been anchored to starts to look awkwardly 
dated in this connected, mobile, marketplace.
Insights
The Transition from Physical to 
Digital Communication
This pace of change is outrunning your print business’ 
technology decisions. A web-to-print platform decision you 
made two years ago could be completely out of date with the 
mobile-first world we live in today. Your aging ERP/Print MIS 
system has no way of understanding a product that exits your 
building via an Ethernet cable rather than a shipping truck.
Get In  Touch
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