Hyperlocal Services Market Size
                     Hyperlocal Services Market Size, Share & Trends Analysis Report By Type, End-user, Regions 
Market Overview 
Hyperlocal services refers to online business models that provide various products and facilities that rely 
on the platform of smartphones with GPS technology. The offerings include food delivery from 
restaurants, grocery from superstores or hypermarkets, logistic services, and home utility services such 
as electrical repairing, plumbing, carpentry, laundry, and personal tutors. 
According to GSM Association Intelligence report in October 2016, around 44% of the total smartphone 
users, had subscribed to internet connectivity which is projected to account for around 60% by 2020. 
Moreover, hyperlocal services market participants are increasingly enhancing search options and 
application support for better consumer experience. Proliferation of improved and secured mobile 
payment gateways such as, Android Pay, Apple Pay, PayPal, etc. has led to significant increase in 
consumer confidence for the application of mobile platform for transactions. These factors are expected 
to provide strong industry growth prospects through the forecast period. 
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Market Dynamics 
The hyper local services market is characterized by the presence of large number of local players 
venturing for better business growth prospects. Moreover, some competitors have entered into 
significant private ventures offering capital investments to the start-ups for enhancing their presence 
through marketing and promotional activities for acquiring large consumer base. This has led to 
increased competition among the global and local players in the industry, in turn leading to frequent 
major discounts and competitive pricing strategies for consumer retention. Large savings on purchases 
and increased consumer convenience owing to easy accessibility to resources is expected to present 
solid growth prospects for hyperlocal services market. 
Grocery and food delivery segment participants perform the aggregation of local restaurants and 
superstores through smartphone applications and provide products on demand. This helps participants 
gain the trust of the local shops through online shopping. Moreover, owing to presence of large 
untapped potential consumer base and almost everyday requirements of foods and groceries will drive 
growth of these market segments. 
Catering to customers with best product quality with access to marginal profits is major challenge 
hindering the market growth. Increasing consumer base and business activity may also lead decline of 
the product quality that can result in loss of consumer retention. Industry is characterized with large 
number of global and local choices available in the industry, causing increased consumer volatility. 
Moreover, customer catering potential of these hyperlocal service market is limited to urban regions 
only. These factors are expected to consistently challenge the business growth of the players. 
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Industry is characterized by the presence of large number of players acquiring small hyperlocal 
services market shares. This is expected to continue over the forecast period, however, few industry 
participants have gained competitive edge over other participants. These participants include 
GrubHub, Just-Eat, Swiggy, Delivery Hero, Foodpanda group, BOXC, Shipster, and HelloFresh Group. 
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