Virtual & Augmented Reality Market
                     Virtual & Augmented Reality Market share, trends, top key players, growth opportunities and forecast 
to 2025 
Market Overview 
Augmented reality is the integration of digital and real environment in real time, whereas virtual reality 
provides real life-like experience to the users through a digital environment. Virtual and augmented 
reality facilitates various applications such as providing a virtual tour of the house to prospect buyers, 
watching a football game in immersive augmented reality or interacting with doctors remotely. 
Moreover, increasing technical advancement such as development of head mounted displays and smart 
glasses along with decline in product prices is expected to propel growth of the market. Deployment of 
next-generation 5G networks with high stability and bandwidth is expected to contribute to growth of 
the virtual and augmented reality market. Moreover, live streaming of videos on social media and other 
websites, and tourism are expected to accelerate growth of the market. 
The digital entertainment segment plays a major role for the growth of the global virtual and augmented 
reality market. The film producers, professional sports leagues and associations have showed significant 
interest in adopting the technology. For example: In 2015, the NBA golden state warriors experimented 
with NextVR technology to stream their regular-session for individuals using Samsung Gear headsets. 
With this, the music and adult segment have also adopted the augmented and virtual technology to 
produce a 3D content which accelerates their viewers globally. The adoption of virtual reality and 
augmented reality technology by news industry is a new space which uplift the market. 
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Market Dynamics 
Rising trend of adopting virtual and augmented reality technology in various application such as 
videogames, engineering, healthcare, live events, video entertainment, real state, retail, military, and 
training & education have accelerated the market growth, globally. Adoption of augmented and virtual 
reality technology in military application helps to provide better training to soldiers. Combat training, 
flight simulation, battlefield simulation, and vehicle simulation are some of the virtual reality application 
used in the military and defense segment. For example: the U.S. DoD has adopted virtual and 
augmented reality to reduce its training budget. According to US Navy, the Navy will invest US$ 6 billion 
to US$ 6.12 billion per year for training and simulation purpose from 2016 to 2021.  
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Key companies covered as a part of this study include Blippar Inc., Cyberglove Systems LLC., Daqri LLC, 
EON Reality, Inc., Google Inc., Infinity Augmented reality Inc., Magic Leap, Inc., Meta Company, Metaio 
GmbH, Microsoft Corporation, Oculus VR, LLC, Osterhout Design Group (ODG), Qualcomm Inc., Samsung 
Electronics Co., Ltd., and Vuzix Corporation 
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