content marketing
                     NIDM INDIA
CONTENT
MARKETING
WHAT IS CONTENT 
MARKETING
Content marketing is a marketing strategy used to attract, 
engage, and retain an audience by creating and sharing 
relevant articles, videos, podcasts, and other media. This 
approach establishes expertise, promotes brand awareness, 
and keeps your business top of mind when it’s time to buy 
what you sell.
CONTENT 
MARKETIN 
EXAMPLES
• BLOGS • SOCIAL 
• NEWSLETTE MEDIA POST
RS • EMAIL
• WHITE • VIDEO
PAPERS
WHY IS CONTENT 
MARKETING SO 
IMPORTANT
Content marketing is a go-to tactic that’s proven to work. 
Also, it provides a competitive advantage. Take a look at 
what the data says about content marketing:
IMPORTANCE
• Businesses with blogs get 67% more leads than other 
1. companies.• 72% of business to business (B2B) marketers say content 
marketing increases engagement and the number of 
leads they generate.
• 88% of people credit branded videos for convincing them 
2. to purchase a product or service.
BENEFITS
BENEFIT 1 BENEFIT 2
• Increase online visibility. A • Generate more leads. You can 
content strategy can help you attract increase leads when content 
more customers and website visitors, marketing is used to drive traffic. 
especially when people are constantly Since educating customers builds 
looking for solutions to their pain trust and helps them feel more 
points. Offering educational and 
comfortable purchasing from your 
informative content about a topic 
business, you can generate more 
they’re interested in can help you 
increase visibility online through your leads and start to develop 
website or social media accounts. relationships with potential shoppers.
BENEFITS
BENEFIT 1 BENEFIT 2
• Boost loyalty. Loyalty is essential in • Improve authority. Developing 
marketing and business because the content is ideal for improving 
more loyal your customers are, the authority and becoming a thought 
more repeat purchases they’ll make. leader in your industry. Not only does 
Offering content that informs content help you build trust, but it 
consumers can help them begin to 
can position your brand as the most 
build trust with your brand and see 
authoritative on a particular topic.
you as a thought leader.
• How content marketing works
How content marketing works
Your business can use content marketing to attract leads, 
make a case for your product or service when someone is researching what 
to buy, and close sales.
To use it effectively, you’ll need to deliver the right content at each stage of 
the sales cycle—from awareness through consideration to purchase. If this 
sounds complicated, don’t worry: Approaching content this way actually 
simplifies the process.
Here’s how companies use content marketing in each stage of the sales 
cycle to engage and sell.
How to get started with content marketing
Identify your audience
Determine the right formats
Determine how you’ll distribute
Choose a sustainable schedule
Follow best practices
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