The Flower Chronicles Vol. 1 – Fresh Flowers, Dried Bouquets & Luxury Flower Decoration by Magnolia Lane Boutique
                     the FLOWER CHRONICLES
VO L U M E  1 J A N U A R Y- M A R C H ,  2 0 2 4
1. LONG STEMMED ROSES TULIPS CHERRY BLOSSOMS"Thorns are an essential Persian beauties, Bloom for a fortnight and part of a beautiful life.” 2. hopelessly co-opted 3. make them wait for you 
- Life lesson from a Rose by Romantics the the rest of the year.
world over.
W I T H  1  M A G N O L I A  L A N E
[email protected] www.1magnolialane.com _1magnolialane +91 995 888 1289 1
T H E  F LO W E R  C H R O N I C L E S  |  VO L U M E  1 J A N U A R Y- M A R C H ,  2 0 2 4
FLOWER CHRONICLES We are 1 Magnolia Lane, the capital’s floral atelier. flora Éclat We are home to the best domestic, imported and exotic fresh-cut flowers, yielded daily. It’s our mission to make flowers a habit. We are known for our handpicked blooms, legendary arrangements and unsurpassed presentation. We owe our success to Mother Nature. 
Our dazzling displays are a celebration of all things 
VALENTINE’S SPECIAL connected to the soil. We bring honesty, transparency 
and next-level customer service to the flower business. 
Our constant quest is to deliver amazement with
each bouquet
T I P S Y  T U L I P S A M O R E  M I O A  W I L D  E N C O R E
Youthful passion brims over. A cascade White and Stock Yellow David Austin Colourful Calla Lilies, Roses and 
of tulips, set in a Crystal Vase. Roses speak volumes without Sunflowers, singing a love song.
uttering a word.
F O R E V E R  U S S E R E N A D E R A R E  B E A U T Y
White King Protea, Red Falling Amaran- Swooning over Pink Phalaenopsis Elegance in every petal. Cherry Blos-
thus, Cymbidium orchids, Lisianthus, Orchids, Red Cymbidium, Cockscomb soms and Green Asparagus in a Crystal 
Siam Tulips… and Roses. Fruit Bowl.
It’s a forever deal.
A DVA N C E  F R E E  D E L I V - R E P L AC E M E N T  U S E  YO U R  C O N C I E R G E B E S P O K E  
B O O K I N G E R Y G U A R A N T E E VA S E S E R V I C E F L E U R
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T H E  F LO W E R  C H R O N I C L E S  |  VO L U M E  1 J A N U A R Y- M A R C H ,  2 0 2 4
Thweh iFspleorewrser
No war would be fought if men listened to 
flowers. Flowers carry messages from Mother 
Earth. “Grow,” they say; “have courage,” they 
say. Flowers speak of hope and passion, of 
love, forgiveness and friendship. Their 
language is colours. Each colour has a deep 
meaning, that you will feel in your soul, if you 
let yourself hear it. 
At 1 Magnolia Lane, we are flower whisperers. 
A large part of our journey has been to study 
the anatomy of flower colours and their 
combinations. The effect that two colours have 
when placed together. Why a sky blue lights 
T H E up next to a particular pink, or why is a certain  
R S L shade of red best matched with electric blue? 
It is because colours when juxtaposed with 
another, spark a wordless train-of-thought in 
the mind of the beholder. This is not 
pop-psychology, it is science.
REATE ALANCE MOVE URC ISB NO H
Do the right thing Positivity Follow your passion Empathise
SIMRAN LAL SHOBHANA BHARTIA KUNAL WALIA
CEO, Goodearth Chairperson and Editorial Director, Head Of Business, 
For me, 1 Magnolia Lane is a joyful Hindustan Times Group Louis Vuitton, Delhi
spark. I just love their gorgeous I’ve patronised 1 Magnolia 1ML takes flowers seriously 
fresh flowers that light up my Lane since the past few years and it shows in their artistic 
rooms and my day. The service has for my home, as well as for presentations. We love their-
been spectacular. So prompt and gifting. I also use them for professionalism and their 
so smooth. Always puts a their Bespoke Fleur service products.
smile on my face. and they have always done a 
great job. 
[email protected] www.1magnolialane.com _1magnolialane +91 995 888 1289
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 F LO W EF
U A G E  OG
V E  L A NO
T H E  F LO W E R  C H R O N I C L E S  |  VO L U M E  1 J A N U A R Y- M A R C H ,  2 0 2 4
TFC: Hi Anshul, thanks for 
speaking with us today. Right TFC: How has 1 Magnolia 
off the bat, we want to know, The Flower Chronicles talks to Lane changed the flower 
where the name 1 Magnolia business in India?
Lane came from? ANSHUL CHAWLA, Anshul: Oh in massive ways! 
Anshul: (Laughs)‘1 Magnolia We arrived as a curator of 
Lane’ marries my two big Founder, 1 Magnolia Lane premium flowers, delivering 
passions— nature and golf. The international level
Augusta National golf club has arrangements. The quality of 
a gorgeous entrance where our flowers, their colours, 
the road is lined with Magnolia freshness and designs… these 
Trees on either side, which is were not available to Indian 
called Magnolia Lane. I fell in homes before. Earlier, the best 
love with it. And then when we flowers were imported only 
were setting up the flower for events, we ensured that 
business, our first shop hap- these are available for daily 
pened to be Shop #1. So, 1 living. We have also made 
Magnolia Lane came to be. flowers a premium gifting
option. We have a strong 
TFC: How did you decide to relationship with growers. We 
start a floral business, that have brought systems and 
too during a pandemic? transparency into the flower 
Anshul: I was raised in a home business that
full of flowers. To me, a house didn’t exist before. For 
becomes a home when flowers instance, we are the only 
go up. This childhood passion flower company that offers a 
carried into adulthood. My 48 hour replacement
wife, Mayuri, and I bought guarantee if the flowers wilt.
flowers every week. Over the 
course, we befriended farmers TFC: What’s new for 1 Mag-
who grow flowers around nolia Lane in 2024?
Delhi. During the pandemic, Anshul: I’m excited about ‘1 
we ended up buying their crop Magnolia Lane Experiences’— 
and turning it into gorgeous these are events that are 
arrangements, which we then decorated around themes— 
sent to friends and family who like Nordic or Cherry blossom, 
lived close by. When people Anshul Chawla, Founder and Chief Colour Spring Luncheons or Europe-
received our arrangements, Officer, 1 Magnolia Lane an Formal, Golf or Cigar. 
there was this over-the-top Whatever the theme of a 
expression of amazement. I TFC: You are the Chief Colour Officer of 1 party or an event, we create a 
became addicted to that Magnolia Lane. What is that? floral design around it.
reaction. We began importing Anshul: Colour is life. Colours speak to me. 
flowers, slowly the word Each colour evokes a feeling within. Putting 
spread and a business was Colours together and creating awe-inspiring 
born. floral art, that is my passion.
• Brighten Your Daily Life.
• Gift Flowers To A Loved One.
• Flowers as Corporate Gifts.
• Festive Florals for Diwali, Holi, Eid, Christmas, etc.
• Special Occasions like Mother’s Day, Valentine’s and more.
• Flowers for Packaging Trays— with gifts and edibles.
• Dry Floral Arrangements that last.
• Dress Your Parties With Flowers.
• Flowers For Weddings and Large Events.
• Theme-Based Floral Experiences.
• Floral Installations That Become Showstoppers.
• Floral Jewellery.
• Memorials and Prayer Meetings.
4 [email protected] www.1magnolialane.com _1magnolialane +91 995 888 1289