DIGITAL MARKETING COURSE IN BANGALORE
                     A GUIDE TO 
LOCAL  
SEO
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What Is Local 
SLocEal OSEO? is the process of optimizing your 
online  presence to increase local traffic, 
visibility, and  brand awareness Any business 
that has a physical  location or serves a 
geographic area can benefit  from local SEO.
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WHY IS LOCAL SEO SO 
IMPORTANT
Optimizing for local search is  
important, especially for brick-
and-  mortar businesses serving 
specific  towns, cities, regions, and 
even  states.
When done right, local SEO allows  
people to find information about 
your  business quickly and easily, 
putting  them one step closer to a 
transaction.
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Beginner’s Guide to Local SEO: 5 Steps 
to Improve Your Google 
Rankings
1.Select Your Keywords
2.Optimize For Your Keywords
3.Develop Citations and Links
4.Request Reviews
5.Track Your Results
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1. Select Your 
Keywords
First, just make a quick list of 
simple  keywords that explain your 
services.  For example, an 
accountant might  choose 
“accountant”, “CPA”, and  “tax 
advisor.” Keep going until you  
have a comprehensive list, and sign 
 up for a free Google Ads account.
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2.Optimize For Your 
KNoewy twhaot yrodusr keywords are finalized, you can  
move on to optimization. You need to 
separately  optimize for them in 2 places—your 
Google  Business Profile and your website. 
Here’s what to  do:
A.Google Business 
ThPinrko off iyloeur Google Business Profile 
(formerly  known as Google My Business 
profile) as a mini  website that will show up in 
the “Map” section  of Google local listings. It 
offers a brief  snapshot of your business.
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B. Website 
OStaprtt wimith iyzoaur thiomnepage and service pages, 
which  are considered your core pages, and 
optimize them  for your selected buying intent 
keywords. Later, you  will optimize your blogs and 
FAQs, or content pages,  for your research intent 
keywords. Here’s how
3. Develop Citations and 
LiNnokws that the skeleton of your local 
SEO  campaign is in place, you are 
ready for
citations and links. Both enhance your 
online  reach and improve your Google 
rankings
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A. 
A citatCionit ias jtuisot na slisting of your business NAP 
(name,  address, and phone number) in an online 
directory.
Popular options include general national 
directories  such as Yelp, general local directories 
such as your  town’s Chamber of Commerce site, 
and directories  that are targeted to your industry.
B. Links
It’s important to build a foundation of links in 
order  to put your business in the running with 
your local  competitors.
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4. Request 
Reviews
Online reviews are crucial for 2 reasons. First,  
they let Google know that you have a 
legitimate  business. Second, they can help 
convince  prospects to give your company a 
try. All  reviews are valuable, but Google 
reviews are  obviously the most important for 
improving  your Google rankings
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5.Track Your 
ReIts’su imltpsortant to track your results with 
Local  SEO, so you know what’s working and 
what’s  not, and how to improve over time.
A. Rankings
Some of our favorite tools for tracking  
Local SEO rankings are 
AgencyAnalytics,  Rank Ranger, and 
BrightLocal.
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B. 
TTroa tfrfaicck your traffic, or visitors to your website, 
 use Google Analytics.
We recommend keeping an eye on organic  
search traffic trends on a long-term and short-  
term basis.
C. Leads
Using Goal tracking in Google Analytics, 
you  can track how many leads you’re 
generating  from SEO, as well as which 
pages on your  website and generating the 
most  conversions.
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a.com
Thanks for 
watching
+91 9611361147
www.nidmindia.com  
[email protected]