Top 5 Digital Shelf Management Services You Should Know in the Netherlands
                     Top 5 Digital Shelf Management Services You Should 
Know in the Netherlands
In a competitive online marketplace environment, brands in the Netherlands need robust 
support to manage their digital shelf. Choosing the right digital shelf management services in 
the Netherlands can seriously improve visibility, conversion, and brand consistency. Below are
the top five service types you should know, what to look for, typical deliverables, pricing models, 
and a local example to illustrate how a provider such as Neortus delivers them.
Content Optimisation Services 
What you should look for:
 High-quality product titles, descriptions, bullet points, images, videos, and local 
language (Dutch) optimisation.
 Structured data, SEO on product pages, marketplaces (Bol.com, Amazon NL), and 
readiness.
 Content completeness scoring and brand consistency across channels.
Typical deliverables:
 Content audit of existing product listings.
 Revised product page templates optimised for search and conversions.
 Batch content updates (for large SKU sets).
 Ongoing content governance and monitoring.
Typical pricing models:
 Per-SKU fee (e.g., “we optimise X SKUs for Y euros”).
 Monthly retainer covering content updates + governance.
 Project-based for a one-time refresh.
Local case-example:
Neortus calls this part of its offering “inhoudoptimalisatie” (content optimisation) within its 
digital shelf strategy services. They highlight that for Dutch brands, they provide AI-driven 
content optimisation to improve product visibility and conversion.
Inventory / Availability Monitoring Services 
What you should look for:
 Real-time or near real-time tracking of stock levels across channels (marketplaces, 
webshops).
 Alerts for stock-outs, mismatches, and overselling.
 Integration with ERP/PIM systems to sync inventory status.
 Reporting on availability as an element of digital shelf health.
Typical deliverables:
 Dashboard showing current availability per SKU and channel.
 Alerts when inventory drops below the threshold or availability differs from the channel 
listing.
 Monthly/weekly report on stock performance and lost opportunity due to outages.
Typical pricing models:
 Subscription model (dashboard + number of SKUs monitored).
 Tiered pricing: up to X SKUs at one rate, beyond that, another.
 Additional fee for custom integrations or alerting rules.
Local case-example:
While Neortus primarily highlights content and strategy, their “digitale schapstrategie” service 
emphasises how fragmented digital shelf (including availability issues) leads to lost sales — they 
help brands streamline governance and data flows.
Marketplace Listing Management Services 
What you should look for:
 Expertise in local marketplaces (Dutch market) such as Bol.com, Amazon NL, and other 
local channels.
 Listing creation, optimisation, syndication, channel-specific rules (titles, attributes, 
compliance).
 Multichannel management (webshop + marketplaces) from a unified lens.
 Monitoring of listing performance, promotions, pricing, and reviews.
Typical deliverables:
 New listing templates customised for each marketplace.
 Listing syndication across markets with proper attribute mapping.
 Monthly channel performance review (rank, visibility, conversion).
 Recommendation and execution of listing improvements.
Typical pricing models:
 Per-listing creation fee.
 Monthly service covering X number of listings + maintenance.
 Performance-based model (e.g., uplift share) or hybrid.
Local case-example:
Neortus Consulting mentions marketplace enablement as part of its service stack (under 
“Build” and “Think” menus). The ability to deploy and optimize listings across channels is 
integral to their digital shelf offer.
Analytics & Reporting Services 
What you should look for:
 Real-time dashboards tracking key digital shelf KPIs: traffic, ranking, conversion, stock 
out impact, content completeness, availability, and pricing.
 Ability to drill down by channel, SKU, and region.
 Trend-analysis and insight-driven recommendations (not just raw data).
 Local benchmarking (Netherlands market), if possible.
Typical deliverables:
 Set up the analytics platform/dashboard.
 Monthly/quarterly performance reports with actionable insights.
 Alerts for KPI deviations (e.g., conversion rate drop, negative review spikes).
 Strategy sessions to interpret data and plan next steps.
Typical pricing models:
 Monthly retainer for dashboard + reporting.
 One-time setup fee + monthly maintenance.
 Tiered pricing based on the number of users/complexity.
Local case-example:
In their blog about governance in digital shelf management, Neortus emphasises that “without 
clear ownership, KPI’s or routines … the digital shelf becomes a source of frustration instead of 
growth” underlining the importance of analytics and reporting as part of a structured service.
Governance & Process Management Services 
What you should look for:
 Establishment of roles & ownership 
(who is responsible for digital shelf 
performance).
 Defined workflows and processes for content updates, listings, inventory flows, and 
analytics.
 Integration of technology, data, and people in one framework.
 Localised adaptation for Netherlands/EU compliance (language, tax, marketplace rules).
Typical deliverables:
 Governance framework (e.g., RACI matrix, roles, escalation paths).
 Process documentation and training (for internal teams).
 Workshops and implementation of routines (monthly reviews, cross-teams).
 Audit of current processes + improvement plan.
Typical pricing models:
 Project engagement (e.g., governance setup in 3-6 months).
 Monthly consulting retainer for ongoing process management and audits.
 Hybrid: initial workshop + ongoing support.
Local case-example:
Neortus’s article on “Governance-gaten dichten in het beheer van digitale schappen” shows 
exactly this service: they worked with brands to fill governance gaps, define owners, KPI’s, 
routines, and thereby improve digital shelf performance.
Summary Comparison Table
Service Type What to Look For Typical Deliverables Pricing Model
Local language, SEO, Audit, update, Per-SKU / retainer / 
Content Optimisation completeness templates project
Inventory/Availability Real-time tracking, Dashboard, report, Subscription / tiered / 
Monitoring alerts alerts integration fee
Marketplace Listing Channel-specific Listings, syndication, Per-listing / monthly / 
Management expertise (NL) maintenance hybrid
Multi-channel KPIs, Dashboard, reports, Monthly retainer / 
Analytics & Reporting insights insights setup + monthly
Governance & Process Roles, workflows, local Framework, training, Project / retainer / 
Management compliance audits hybrid
Why You Should Engage a Provider Offering All Five
A comprehensive partner that covers all five service types ensures your digital shelf is well 
managed end-to-end: from content to listings, from inventory to analytics, and from workflows 
to governance. In the Dutch market, especially, where marketplace performance, localisation, 
and speed matter, selecting a provider that can deliver across these dimensions gives you a
competitive edge.
With its Dutch market focus, Neortus embodies this full-spectrum approach: its digital shelf 
strategy page mentions content optimisation, retail media, brand-shop management, and AI- 
driven insights.
Closing & Call to Action
If you’re looking for digital shelf management services in the Netherlands, ensure you evaluate 
providers across these five key service types. Ask for case studies (local Dutch brands), specific 
deliverables, Dutch-language support, and integrated service models.
For brands ready to elevate their digital shelf, Neortus Consulting is well-positioned to assist, 
offering both strategy and execution across content, listings, analytics, inventory, and
governance.
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shelf-management-services-you-should-know-in-the-netherlands