email marketing services
                     TOPIC:EMAIL MARKETING SERVICES IN PAKISTAN
Definition:
Email marketing is a broad definition, and any email sent to potential customers or customers can be 
regarded as email marketing. However, the term email marketing also generally refers to the 
following aspects:
1. Send emails with the purpose of strengthening the cooperative relationship with merchants and 
target customers, thereby encouraging customers to be loyal to him or repeat transactions.
2. Send emails with the purpose of acquiring new customers and prompting repeat purchases from 
old customers.
3. Add advertisements from other companies or your own company to emails sent to your customers
4. Send email over the Internet
According to statistics from a famous American statistics company, the United States spent 
approximately US$4 billion on email marketing in 2006. Therefore, email marketing still has great 
development prospects.
Origin:
Birth:
Ray Tomlin, the inventor of email, recalled that the birth of email was in the fall of 1971 (the exact 
time cannot be verified). At that time, there was already a computer program that could transfer files 
and a primitive information program. However, there are great limitations in the use of the two 
programs - for example: people who use the messaging program can only send communiques to the 
recipient, and the recipient's computer must be consistent with the sender.
When he invented email, Tomlin was a key engineer at Bolt Bernanke Newman Research (BBN) in 
Cambridge, Massachusetts, which was employed by the U.S. military on the Planetary Network, the 
forerunner of the Internet. ) construction and maintenance work. Tomlin studied existing file transfer 
programs and message programs and developed a new program that could send and receive 
messages through computer networks without the previous limitations. In order for everyone to have 
an easily identifiable email address, Tomlin decided to use the @ symbol, preceded by the user name,
and followed by the user's email address. Email was born.
Although email was invented in the 1970s, it only took off in the 1980s. The silence in the 1970s was 
mainly due to the fact that too few people used the Planetary network at that time, and the network 
speed was only one-twentieth of the current standard speed of 56KBPS. Limited by the speed of the 
network, users at that time could only send short messages, and there was no way to imagine sending
a large number of photos; by the mid-1980s, with the rise of personal computers, email began to 
spread widely among computer enthusiasts and college students; In the mid-1990s, the Internet 
browser was born, the number of Internet users around the world surged, and email was widely used.
The first program to make email mainstream was Europa, written by Steve Downward in 1988. Since 
Europa was the first email management program with a graphical interface, it quickly became the 
primary email program used by companies and university campuses.However, Europa's status did not 
last long. With the rise of the Internet, Netscape and Microsoft successively launched their browsers 
and related programs. Microsoft and its development of Outlook caused Europa to gradually decline.
The biggest change in email over the past five years has been the rise of Internet-based email. People 
can maintain their email accounts on the email website from any computer with an Internet 
connection, instead of using email only from an Internet-connected computer at their home or work. 
This type of email is popularized by Hot mail. Now Hot mail has become a popular website. Microsoft 
announced in August that the number of users of the mail service has reached 110 million. But when 
Microsoft acquired the website in 1998, it only paid $400 million, a price that Hot mail founder 
Shabbily Bugatti later regretted.
The success of Hot mail inspired a large number of competitors, and soon email became a must-have 
service for portals. Yahoo, Netscape, Excite and Locos all had their own email services.
Marketing features:
Wide range:
With the rapid development of the Internet, the number of Internet users in China has reached 560 
million, and the number of Internet users worldwide has exceeded 2.2 billion. Faced with such a huge 
user base, email marketing, as a modern advertising method, is attracting increasing attention. As 
long as you have enough email addresses, you can publish advertising information to tens of millions 
of target users in a short period of time, and the marketing scope can be throughout China or even 
the world.
 Simple operation and high efficiency:
Using the professional mass email software we provide, a single computer can send millions of emails 
per day. The operation does not require advanced computer knowledge or complicated production 
and sending processes. Sending hundreds of millions of advertising emails can generally be completed
within a few working days.
 Low cost:
Email marketing is a low-cost marketing method. All expenses are Internet fees, and the cost is much 
lower than traditional advertising forms.
 Wide range of applications:
The content of advertisements is not limited and is suitable for all walks of life. Because the carrier of 
advertising is email, it has the characteristics of large amount of information and long storage period. 
It has a long-term publicity effect, and is very simple and convenient to collect and circulate.
 Highly targeted feedback rate:
Email itself is directional. You can send specific advertising emails to a specific group of people. You 
can classify them by industry or region as needed, and then send out mass advertising emails to target
customers, so that the publicity can be done in one step. This can Make marketing goals clear and the 
effect is very good.
 High accuracy:
Since email is a point-to-point communication, we can achieve very targeted and high-precision 
communication. For example, we can send specific emails to groups of people with certain 
characteristics, or we can classify them by industry, region, etc. as needed, and then target Send mass
emails to target customers to achieve promotion in one step.
Classification:
Email classification according to whether it has been 
approved by the user:
According to whether sending information has received user permission in advance, Email marketing 
can be divided into Permission Email Marketing (PEM) and Unsolicited Commercial Email marketing 
(UCE). Unauthorized email marketing is commonly known as spam [1].
Classification according to the ownership of email address 
resources:
The email address of potential users is an important marketing resource for enterprises, and all forms 
of user email address resources can be divided into internal email marketing and external email 
marketing, or referred to as internal lists and external lists [1].
Internal lists are email marketing carried out by a company or website that uses a certain method to 
obtain voluntary registration information from users;
External lists, also known as email advertising, refer to email marketing services provided by 
professional service providers or organizations that can provide professional services like professional 
service providers. They do not own the users' email address information and do not need to manage 
and maintain these users. material.
3>Classification according to Email marketing plan:
According to the enterprise's marketing plan, it can be divided into temporary Email marketing and 
long-term Email marketing [1].
Temporary email marketing such as irregular product promotions, market research, holiday greetings,
new product notifications, etc.; long-term email marketing is usually based on the company's internal 
registered member information, mainly in the form of news emails, electronic magazines, customer 
services, etc. form of mailing list.
Classification according to the functions of email marketing:
According to the functions of Email marketing, it can be divided into customer relationship Email 
marketing, customer service Email marketing, online survey Email marketing, product promotion 
Email marketing, etc. [1].
Classification according to the application method of Email 
marketing:
According to whether email marketing resources are used to provide services for other enterprises, 
email marketing is divided into two categories: operating and non-operating.
Promotional skills:
1. Determine target customer groups
2. Develop a delivery plan
3. Emails should have a clear subject
4. The content should be concise
5. The email format must be clear
6. Send emails, collect feedback information, and respond promptly
7. Update mailing list
Basic conditions:
These three questions constitute the three basic conditions for email marketing:
(1) How - the technical basis of the mailing list: Technically ensure that users join and exit the mailing 
list, and realize the management of user information, as well as functions such as email sending and 
effect tracking.
(2) Whom - Obtaining user email address resources: On the premise that users voluntarily join the 
mailing list, obtaining enough user email address resources is a necessary condition for Email 
marketing to work.
(3) What - the content of the mailing list: Marketing information is sent to users via email. Only when 
the content of the email is valuable to the user can it attract the user's attention. Effective content 
design is the basic prerequisite for email marketing to work. [1]
elements