Online Sales Training for the New Normal
                     Online Sales Training for the 
New Normal
Every business in the world is trying to figure out how to 
transition to an online and hybrid setting; it’s more important 
than ever for you to train your team on collaborating and 
connecting with new customers in a virtual setting. But how does 
one navigate the ton of online collaboration software and video 
conferencing tools? What are the important factors to consider in 
a virtual sales meeting? Read this article for tips to help you 
create an effective online sales training program.
 New normal vs. the old way of doing things
Remote and hybrid sales process is very different from traditional 
sales process that we have used for decades. As all of us have 
figured out by now, through endless online presentations and 
attending endless virtual meetings, you can’t just take the 
practices that worked in person and use them as-is in a virtual 
setting. We need to figure out ways of overcoming the hurdles of 
distance and screen sharing to build personal relationships.
Four Things to Consider
1)Elevating your presence
In the past, our communication through email, and other digital 
channels, was sometimes formulaic and generic. This wasn’t such 
a big deal as we could always forge a bond when we met in 
person and allowed our personality to show through.  But today, 
when all your interactions happen online, you and your sales 
team should try to form bonds and connections during remote 
presentations.
We recommend changing the way you use your video during 
conference calls, especially when you are sharing your screen. 
Most video conferencing platforms focus on the screen share and 
the data you are presenting versus your presence. You usually 
become a tiny little postage stamp on the bottom of the screen, 
and this is not going to create lasting impressions. You need to 
realize that your image, your presence, is as important as your 
data and create a canvas where you can be besides your content 
and stand out. If done properly, you have the chance to create a 
more meaningful interaction with your potential new clients and 
form a closer personal connection. A lot of video meeting 
platforms and remote work tools tend to prioritize and focus on 
your data and not your presence.
2)Investing in new technologies
With your team working in a remotely and attending countless 
virtual meetings, you don’t have the luxury of joining impromptu 
watercooler conversations or having side conversations that help 
your team communicate organically. Investing in a new 
generation of tools designed especially for hybrid meeting 
environments can dramatically help your sales teams have more 
impactful and memorable meetings with your customers.
Just as your sales team will use new technologies to collaborate, 
technology has also caused a big shift in the way that sales 
pitches are delivered. As Vizetto’s Colin Doe points out, there are 
over 35 million PowerPoint presentations being delivered every 
day. And the internet gives your customers the opportunity to do 
a lot of research on a product or service on their own. They want 
to attend a virtual sales meeting to fill in gaps and build trust in 
your Company, products and services. This means that you need 
to be more non-linear in your approach and help your customers 
the way they want to be helped versus just present the same 
deck, every time, and the same way.
3)Leveraging all your content
Your organization has invested a lot of time and money in 
developing all sorts of content. Product brochures, training 
manuals, customer testimonial videos, real time content on the 
web, and so much more than just the same old PowerPoint deck. 
But in most virtual sales meetings salespeople seem to be stuck 
on the same format. The current tools don’t make it easy to 
seamlessly switch between different types of content and file 
formats without a lot of micro frustrations. Arranging windows, 
opening multiple files, dealing with cluttered user interfaces 
makes it a challenge. So, a lot of salespeople revert back to a 
simple, linear PowerPoint presentation.
Reactiv SUITE allows you to be non-linear using your existing 
content. Simply create a workspace to an existing customer folder
with all sorts of content. Then you can just drag any of these files 
onto your ‘Digital Table’ during your sales presentation and 
present without boundaries. While you are presenting using your 
PowerPoint deck switch over to the product brochure or open a 
live dashboard on your website, or even pull up that customer 
testimonial video.
Create meaningful and impactful presentations.
 
4)Pre-pandemic practices are dead
There’s no doubt that the pandemic has changed the way we do 
sales, but it’s important to remember that things aren’t just going
to go back to the way they were before the pandemic. Your online
sales training should continue to teach your team to overcome 
the inability to (quite literally) knock on doors.
Your sales team needs to bring the same energy they had in face-
to-face meetings to the online world. Hosting live online sales 
training sessions that are interactive and dynamic, is a great way 
to engage your customers and get feedback from them in real 
time. Recreating the feeling of presence and interactivity that you
had with your in-person sales presentations and meetings is one 
of the best ways to engage your team and create more 
memorable online sales training sessions.
Be careful not to fall into the trap of “movie mode.” With speakers
and presenters on the other side of a screen. This makes it too 
easy for your team to sit back and watch the presentation and 
really fall back into a passive experience. Make sure you’re asking
them questions frequently and getting feedback along the way. 
With Reactiv SUITE you can visually capture their feedback, 
create sticky notes, or highlight and ink directly into documents. 
This allows your audiences to follow along and visually learn, 
versus just passively watch and online meeting.
Reiterate lessons so that your team doesn’t forget it. Creating a 
resource hub that holds all your online sales training material is a 
great way to store key information and give your employees a 
place to go when they need to review anything.
Contact us to learn more about how you can transform your 
online sales meetings.
For more info: https://vizetto.com/online-sales-training-for-the-
new-normal/
Website: https://vizetto.com/