The retail world has witnessed a massive transformation in recent years. With the rise of e-commerce, the convenience of shopping from the comfort of one’s home has become an irresistible choice for many. Yet, despite the rapid growth of online shopping, malls continue to thrive as dynamic social and shopping destinations. This is especially true for malls in Muscat, which are not only places to shop but also hubs for culture, leisure, and community interaction. In today’s digital age, the relationship between online shopping and physical retail is not about competition but balance. Malls in Muscat are increasingly redefining themselves to offer experiences that cannot be replicated online, drawing in visitors who seek more than just goods—they seek connections, entertainment, and a sense of belonging.