In today’s digital-first world, businesses are increasingly turning to online strategies to reach their audiences and stay competitive. Among the many techniques available, Search Engine Optimisation (SEO) plays a pivotal role in shaping how visible and successful a brand becomes online. For businesses looking to expand their digital presence in the Middle East, partnering with a Digital Marketing Agency in Oman can provide the expertise needed to implement effective SEO strategies. But what exactly is SEO, and why is it such a crucial part of your digital marketing efforts? Let’s explore.