Digital Marketing Courses in Pune With Certification & Job
                     DIGITAL 
MARKETING 
DIGITAL MARKETING
DIGITAL MARKETING IS THE PROMOTION OF SERVICES PRODUCTS 
OR BRANDS THROUGH ELECTRONIC MEDIA DIGITAL MARKETING IS 
THE COMPONENT OF MARKETING THAT USES THE INTERNET AND 
ONLINE BASED DIGITAL TECHNOLOGIES SUCH AS DESKTOP 
COMPUTERS, MOBILE PHONES AND OTHER DIGITAL MEDIA AND 
PLATFORMS TO PROMOTE PRODUCTS AND SERVICES.
DIFFERENCE BETWEEN DIGITAL AND TRADITIONAL 
MARKETING
TRADITIONAL MARKETING DIGITAL MARKETING 
Non Measurable Measurable 
One way Message Multi way message
Audience limited Worldwide Audience
Time Dependent No time limit
ROI is less ROI is high
DA PA (Domain Authority Page 
Authority)
Domain Authority is a search engine ranking score developed by 
MOZ, a very respectable and reputed digital marketing company, 
which predicts how likely a website is to rank on search engine 
result pages (SERPs) 
Domain Authority is same for all website but page authority is 
different.
WHAT IS 
SEO?
Search engine optimization is the process of improving the visibility 
of a website on organic (natural or unpaid) search engine result 
pages (SERPs) by incorporating search engine friendly elements into 
a website
A successful search engine optimization campaign will have as part 
of the improvements carefully select relevanr keywords which the 
page on-page optimization will be designed to make prominent for 
search engine algorithms. 
Search engine optimization is broken down into two basic areas
1. Onpage 
2. Offpage
SEO LIFE 
CYCLE
Analysis
Strategy 
Review Strategy
Reportin Keyword 
g research
Off-page On-page