Automotive Artificial Intelligence Industry 
                      
Summary 
 
The Automotive Artificial Intelligence Industry is enduring an exacting period with its robust growth 
coming to an abrupt halt in light of the COVID-19 pandemic. MRFR report on the Automotive Artificial 
Intelligence Industry highlights the future prediction and the growth alternatives that can be created. 
 
Automotive Artificial Intelligence Industry Overview 
 
The major players in the automotive industry and various technology giants are collaborating to accelerate 
the development of automotive AI. Automotive OEMs are progressively investing in automotive artificial 
intelligence as it enables them to collectively improve their performance through the improvements in 
processes and progress in new driver/ vehicle features.  
 
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Other factors which are backing the growth of the Automotive Artificial Intelligence Industry include 
progress in interrelated technologies such as natural language processing (NLP) and machine learning 
techniques, which allow integration of AI in automobiles. Increased demand for driver and passenger 
personalization is also a crucial factor. Automotive artificial intelligence allows anomaly and object 
detection, driverless cars, trucks, gesture recognition, predictive maintenance, on-road customer service, 
and others.  
 
 
Competitive Landscape 
General Motors Company (US), Toyota Motor Corporation (Japan), BMW AG (Germany), Audi AG 
(Germany), Ford Motor Company (US), Volvo Car Corporation (Sweden), Tesla Inc. (US), Qualcomm Inc. 
(US), Hyundai Motor Corporation (South Korea), and Uber Technologies Inc. (US) are the key players in 
the Automotive Artificial Intelligence Industry.  
 
Regional Analysis 
Region-wise, the Automotive Artificial Intelligence Industry has been segmented into North America, Latin 
America, the Middle East & Africa (MEA), Europe, and Asia Pacific (APAC). 
 
North America is likely to dominate the global Automotive Artificial Intelligence Industry. The clustering 
of major market leaders in the region is a key factor driving the growth of the North America market. The 
US has been a frontrunner in the adoption of autonomous vehicles which provides lucrative growth 
opportunities to the Automotive Artificial Intelligence Industry. Moreover, various technology, as well as 
automotive giants, are forming partnerships to fuel the development of automotive artificial intelligence, 
which will boost the market growth over the forecast period.  
 
Europe too is a prominent revenue generator in the Automotive Artificial Intelligence Industry. The 
automotive manufacturers present in the region are actively engaged in the incorporation of advanced 
technologies in the automotive sector. Substantial investment in AI along with a growing preference for 
autonomous vehicles, has fostered the market growth. The UK is a key contributor to the Europe market.  
 
Segmentation 
The Automotive Artificial Intelligence Industry has been segmented based on technology, process, 
application.  
By technology, the Automotive Artificial Intelligence Industry has been segmented into machine learning, 
deep learning, computer vision, context awareness, and natural language processing.  
By process, the Automotive Artificial Intelligence Industry has been segmented into image recognition, 
signal recognition, and data mining.  
By application, the Automotive Artificial Intelligence Industry has been segmented into semi-autonomous 
driving, human-machine interface, and autonomous driving.  
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