Smart Labels Industry
                      
Summary 
The Smart Labels Industry is enduring an exacting period with its robust growth coming to an 
abrupt halt in light of the COVID-19 pandemic. MRFR report on the Smart Labels Industry highlights 
the future prediction and the growth alternatives that can be created. 
Market Dynamics  
Market Research Future (MRFR) expects the Smart Labels Industry 2020 to gain high impetus, 
while maintaining a steady progress between 2016 and 2021 (appraisal period). We will provide 
covid-19 impact analysis with the report. The COVID-19 impact on the market has been studied in 
the report, which offers an in-depth analysis post the coronavirus disease outbreak. 
COVID-19 Analysis 
The Smart Labels Industry has been hit hard by SARS COV 2, where the decline in production and 
sales has led to significant loss. Following the lockdown impost post pandemic, the market is facing 
challenges including rising prices of raw materials, intensifying rivalry between vendors and 
increasing need for diversification in label technologies. Following the novel coronavirus breakout, 
companies have been doing everything possible to ensure streamlined and continued operations. 
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Despite the COVID-19 outbreak and its significant after effects, the steady demand among end users 
such as healthcare, helps the Smart Labels Industry remain strong. For instance, as of June 2020, the 
Wuhan Huoshenshan Hospital in China is using RFID labels within its self-service supermarket that 
non-stop cater to staff and patients. This is expected to accelerate the growth of the products and 
vending machines that are based on RFID labels. 
Key Drivers and Primary Barriers  
The Smart Labels Industry can gain attractive opportunities from the increasing application scope 
in merchandises and assets tracking. Experts are also observing a growing demand for reliable and 
advanced anti-theft devices, which can be a major growth inducer in the global market. 
The rising technological penetration of smart labels combined with the increasing number of 
partnerships and collaborations induce significant market expansion for smart labels. Apart from 
this, the increasing disposable income along with the surge in urbanization rate in emerging 
countries could accelerate the market growth rate in the following years. 
The rapid progress of advanced technologies such as dynamic display labels, electronic shelf labels, 
and others can boost the growth potential of the worldwide market. Also, more and more 
companies are spending considerably on the development of their anti-theft devices and systems to 
prevent inventory damage and revenue loss due to theft or shop lifting. This can prove to be a 
significant boosting factor in the smart labels industry. 
Notable Participants  
Notable market participants include Avery Dennison Corporation, Sato Holdings Corporation, Zebra 
Technologies Corporation, Graphic Label Inc., Alien Technology Inc., Invengo Information 
Technology Co. Ltd., CCL Industries Inc., ASK S.A., Intermec Inc., Thin Film Electronics ASA, 
Smartrac N.V., Willian Frick & Company, Muhlbauer Holding Ag & Co. Kgaa, Checkpoint Systems 
Inc., Displaydata Ltd., and more. 
Market Segmentation  
The Smart Labels Industry has been considered for components, technology, application and end-
use industry.   
The key technologies described in the study include RFID, sensing label, electronic shelf label, and 
more. High flexibility for application on multiple substrates, information accuracy, real-time 
tracking and automatic data capture are some of the key advantages associated with RFID labels, 
which has led to its high demand in the global market. 
The applications are perishable goods, retail, electronic & IT asset, and others.  
The end-use industries listed in the report include logistics, healthcare & pharmaceuticals, 
manufacturing & retail, FMCG, automotive, and others. 
Regional Outlook  
Europe, North America, APAC/Asia Pacific and Rest of the World/RoW are the primary markets for 
smart labels. 
APAC is currently in the lead, holding the biggest share in the global market. The fast escalating 
disposable income in conjunction with rapid urbanization across emerging countries has led to 
expansion of industries like logistics, FMCG and retail. Therefore, the extensive application scope of 
smart labels in various end-user industries in the region benefits the market. The regional market is 
observing the best growth in India, Japan, China, Singapore, Malaysia and South Korea, since most 
of the manufacturers are trying to leverage the untapped growth potential by entering partnerships 
and collaborations to boost their regional share. 
Sound financial conditions and the progressing deployment of smart labels in manufacturing & 
retail as well as logistics sector accelerate the market growth in North America. Besides, the use of 
smart labels has grown immensely in shelf life monitoring and threshold detection of perishable 
items such as beverages, medicines and food, especially in the United States/U.S along with Canada. 
Latest News 
In May 2020, Smart Label, a German printing company, has made significant investments in 
Rotocontrol Ecoline RDF 340 to boost its digital label finishing and converting capabilities and also 
achieve better sustainability with substitute printing materials.   
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About Market Research Future 
At Market Research Future (MRFR), we enable our customers to unravel the complexity of 
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help to answer all their most important questions. 
In order to stay updated with technology and work process of the industry, MRFR often 
plans & conducts meet with the industry experts and industrial visits for its research 
analyst members. 
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