Cold Calling and Direct Mail: Do They Still Work for Real Estate Leads?
                     Cold Calling 
and Direct 
Mail: Do 
They Still 
Work for Real 
Estate Leads
Introduction:
 In the real estate investing 
industry, cold calling and 
direct mail marketing are 
two tactics that have been 
around for a while.
  Let's examine their 
operation and whether 
they continue to produce 
results.
              Source: 
mckissock.com
Marketing by Direct Mail:
Sending letters or 
postcards to prospective 
sellers with an offer to buy 
their property is known as 
direct mail.
  Typically, national data 
providers sell lists of 
possible sellers to 
investors.
              Source: 
enterprise.spectrum.com
Direct mail offers of 
potential sellers:
Direct mail offers investors 
the benefit of being able to 
reach a large number of 
potential sellers with a 
relatively small upfront 
investment because it can 
be done consistently and at 
scale.
              Source: linkedin.com
Real estate direct mail:
Real estate direct mail 
campaigns can return 15% 
to 17% on investment 
(ROI) on average. 
This approach is still 
successful in spite of the 
growth of digital 
marketing.
              Source: 
dreamstime.com
Making cold calls:
Cold calling is contacting 
possible sellers over the 
phone without first 
building a rapport with 
them. 
These vendors are referred 
to as "cold leads."
              Source: 
mckissock.com
For sale by owner( FSBO):
When cold calling 
homeowners who might 
have their properties listed 
for sale by owner (FSBO) 
or if the phone number is 
on the purchased list, 
investors frequently use 
this tactic.
              Source: 
salesbuzz.com
Maintaining consistency is 
essential: 
Even though cold calling 
can be difficult and requires 
accepting rejection, it's still 
effective in 2023.
  Maintaining consistency is 
essential, even when facing 
a lot of rejection.
              Source: 
salesbuzz.com
Calling (Cold Calling or Warm 
Calling) Advantages:
Facilitates instantaneous 
interaction and direct 
communication.
Establishing a personal 
connection with prospective 
customers can foster 
goodwill.
useful for follow-up calls or 
warm leads.
              Source: ocreative.com
Disadvantages of Calling 
(Cold Calling or Warm 
Calling):
People's dislike of 
unsolicited calls may make 
cold calling less effective.
 It might take a lot of time 
and have a high rejection 
rate.
 It is imperative to adhere to 
telemarketing regulations.
              Source: inc.com
Conclusion:
Cold calling and direct mail 
can both be effective 
marketing techniques for 
real estate investors. 
These techniques continue 
to produce results and 
assist investors in locating 
off-market properties in 
spite of technological 
advancements.
             Source: 
pursuit.unimelb.edu.au