India Custom T shirt Printing  Market Size, Growth & Outlook (2026 2034)
                     India Custom T-
shirt Printing 
Market
Size, Growth & Outlook (2026-
2034)
Analysis of personalisation trends, e-commerce growth, and printing 
technology evolution
MARKET OVERVIEW
Rapid Growth Trajectory
USD USD 9.75%
176.6M 407.9M CAGR (2026-2034)
2025 Market Size 2034 Forecast
The Indian custom t-shirt printing market is experiencing remarkable 
expansion, driven by personalisation trends and digital transformation. This 
growth reflects the convergence of technology, creativity, and consumer 
demand for unique fashion statements.
Market Forecast: 2025-2034
Consistent Growth
9.75% CAGR from 2026 to 2034 
demonstrates the market's resilience and 
expanding consumer base.
The market is projected to more than 
double over the forecast period, 
reflecting strong fundamentals and 
increasing adoption across 
demographics.
Study Timeline & Methodology
Historical Period Base Year Forecast Period
2020-2025: Analysis of past trends and 2025: Current market assessment and 2026-2034: Projected growth and 
market evolution baseline metrics future opportunities
Our comprehensive methodology combines historical data analysis, current market assessment, and forward-looking projections to 
deliver actionable insights for stakeholders across the value chain.
Key Insights
Critical Takeaways
Gen-Z Demand for Rise of 'Merch' Culture Corporate Branding Swag
Personalisation
YouTubers, influencers, and content 
Younger consumers are driving creators are fuelling a booming Businesses increasingly leverage 
unprecedented demand for unique, merchandise economy, creating new custom t-shirts for employee 
self-expressive apparel that reflects revenue streams and brand engagement, promotional 
their individual identity and values. opportunities. campaigns, and brand visibility 
initiatives.
MARKET DRIVERS
Fuelling Market Demand
Growth of E-commerce Platforms
Direct-to-consumer brands are leveraging 
Athleisure digital channels to reach customers 
Trend-driven demand nationwide, eliminating traditional retail 
expands product barriers and enabling rapid scaling.
categories.
Athleisure & Sportswear Trends
The fusion of athletic and leisure wear has 
created massive demand for comfortable, 
Online Design stylish custom apparel suitable for multiple 
E-commerce
occasions.
Platforms enable D2C Availability of Online Design Tools
brands to scale quickly. Tools democratise 
customization and 
personalization.
User-friendly design interfaces empower 
consumers to create personalised designs 
without professional expertise, democratising 
customisation.
Growth Factors
Economic & Strategic Expansion
Screen Printing for Bulk Shift to Eco-friendly Inks Low Entry Barrier for 
Orders Startups
Environmental consciousness drives 
Cost-effective production methods enable adoption of sustainable, water-based inks Accessible technology and print-on-
competitive pricing for large quantities, that appeal to eco-aware consumers and demand models enable entrepreneurs to 
serving corporate and institutional clients meet regulatory standards. launch businesses with minimal capital 
efficiently. investment and inventory risk.
Sustainability & Technology
Direct-to-Garment (DTG) Innovations
Advanced DTG technology enables high-resolution, 
full-colour printing with exceptional detail and 
durability, perfect for complex designs.
Water-based Sustainable Inks
Environmentally responsible ink formulations reduce 
chemical impact whilst maintaining vibrant colours 
and excellent wash fastness.
On-Demand Production
Print-on-demand models eliminate excess inventory, 
reduce waste, and enable rapid response to market 
trends and customer preferences.
Market Trends
Shaping the Future
AI-generated Designs Localisation of Content
Artificial intelligence tools create unique, personalised designs at Vernacular slogans and regional cultural references resonate with 
scale, enabling mass customisation with minimal human diverse Indian audiences, creating hyper-local market 
intervention. opportunities.
1 2 3
Movie/TV Series Merchandise
Entertainment franchises drive significant demand for licensed and 
fan-created merchandise, capitalising on cultural moments and 
fandom.
SEGMENTATION ANALYSIS
Printing Technique Segmentation
1 2 3
Screen Printing Digital Printing/DTG Plot Printing (Vinyl)
Cost-effective for bulk orders High detail with low minimum Precision cutting for graphics and 
• order quantity textIdeal for large quantities with 
limited colours • Perfect for complex, multi-colour • Excellent for names and numbers
• Durable and vibrant results designs • Durable heat-transfer application
• Lower per-unit costs at scale • No setup costs or minimum • Ideal for sportswear and team 
quantities uniforms
• Rapid turnaround times
Design Segment Analysis
Graphic Designed T-shirts 
Dominate
Graphic-designed t-shirts command the 
largest market share, driven by consumer 
preference for artistic, statement-making 
designs that reflect personal style and 
cultural trends.
Artwork-based designs appeal to art 
enthusiasts and collectors, whilst logo-
based options serve corporate clients, 
teams, and brand merchandise 
requirements.
The dominance of graphic designs reflects 
the creative expression and individuality 
Graphic Designed Artwork Based Logo Based that younger demographics seek in their 
fashion choices.
Sales Channel Analysis
Online Platforms Offline Stores
Fastest Growing Channel Traditional Local Print Shops
• Convenience and 24/7 • Personal consultation and 
accessibility design assistance
• Wider product selection and • Immediate physical product 
customisation options inspection
• Competitive pricing and • Same-day or next-day fulfilment
promotional offers • Established local customer 
• Seamless design tools and relationships
visualisation • Bulk order handling for local 
D• igiHtaolm ceh adnenlievlesr ayr aen rde veoalsuyti orentiusirnngs businesses
the market, enabling customers to Whilst offline channels maintain 
design, order, and receive custom relevance for urgent orders and 
t-shirts without visiting physical personal service, they face 
stores. increasing competition from digital 
alternatives.
Regional Market Distribution
North India South India West India East India
Delhi/NCR Corporate Emerging 
Fashion Hub: Tirupur Demand Market: Growing 
Leading fashion- Manufacturing Centre: Mumbai middle class and 
forward market Hub: Textile and Pune drive increasing digital 
with strong youth manufacturing significant B2B adoption present 
demographics excellence demand for untapped 
and high provides supply corporate opportunities for 
disposable chain branding, events, market 
income driving advantages and and promotional expansion and 
premium competitive merchandise. penetration.
customisation pricing for bulk 
demand. production 
capabilities.
COMPETITIVE LANDSCAPE
Market Structure
Strategic Evaluation of Key Players
Vistaprint India Printo Bewakoof The Souled Store
Global leader offering Omnichannel presence Youth-focused brand with Pop culture and licensed 
comprehensive combining online trendy designs, strong merchandise specialist 
customisation solutions convenience with physical social media presence, and capitalising on 
with advanced online stores for immediate direct-to-consumer e- entertainment franchises 
design tools and reliable fulfilment and personal commerce model. and fandom communities.
delivery networks. service.
The competitive landscape features a mix of global players, regional specialists, and digital-first brands, each leveraging unique 
strengths to capture market share across diverse customer segments.
Recent Industry Developments
Transformative Innovations
The industry is experiencing rapid technological advancement 
that's reshaping business models and customer experiences.
Print on Demand (POD) Expansion: Businesses can now 
operate without inventory investment, dramatically lowering 
barriers to entry and enabling rapid testing of designs and 
markets.
Augmented Reality Integration: Virtual try-on technology 
allows customers to visualise designs on themselves before 
purchase, significantly improving conversion rates and 
reducing return rates.
These developments represent a fundamental shift towards 
more sustainable, customer-centric, and technologically 
advanced operations.
Report Highlights
Comprehensive Analysis Framework
01 02
Historical & Forecast Analysis Detailed Segment Breakdown
Detailed examination of market evolution from 2020-2025 with Comprehensive analysis across printing techniques, design 
projections through 2034, identifying growth patterns and categories, sales channels, and regional markets with actionable 
inflection points. insights.
03 04
Strategic Opportunities Competitive Intelligence
Identification of emerging trends, white space opportunities, and In-depth profiling of key players, market positioning analysis, 
strategic recommendations for market participants and and strategic initiatives shaping the competitive landscape.
investors.
Our report provides stakeholders with the intelligence needed to make informed decisions, identify opportunities, and navigate the 
dynamic Indian custom t-shirt printing market successfully.
IMARC Group
Your Trusted 
Research Partner
IMARC Group is a leading market research and consulting firm providing 
actionable insights and strategic intelligence across industries worldwide. Our 
expertise helps businesses navigate complex markets and capitalise on 
emerging opportunities.
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Website:www.imarcgroup.com • Comprehensive market 
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Email:[email protected]
• Industry expertise across sectors
• Customised research solutions
Market Opportunities
Mobile Commerce Influencer Partnerships
Smartphone penetration driving mobile- Collaborations with content creators 
first design and ordering experiences opening new customer segments
Social Causes
Educational Institutions
Awareness campaigns and charity 
Schools and colleges representing 
merchandise creating purpose-driven 
significant untapped B2B opportunity
demand
Gifting Market Export Potential
Personalised t-shirts gaining popularity as Indian manufacturers can serve 
unique gift options international markets with competitive 
pricing
Investment Outlook
Attractive Investment Proposition
The Indian custom t-shirt printing market presents compelling opportunities 
for investors, entrepreneurs, and established businesses seeking growth in 
the personalised apparel sector.
Strong fundamentals including robust CAGR, favourable demographics, and 
technological enablement create an ideal environment for market entry and 
expansion.
2.3x 65% 850M
Market Growth Youth Internet Users
Multiple Demographics
Digital population 
Population under 35 enabling e-commerce 
Expected market size driving customisation growth
increase from 2025 to demand
2034
Key Takeaways
Strong Growth Trajectory Innovation-Driven
Market expanding from USD 176.6M (2025) to USD 407.9M Technology adoption and sustainability initiatives 
(2034) at 9.75% CAGR reshaping industry standards
Diverse Opportunities Digital Transformation
Multiple segments and channels offering entry points for E-commerce and online design tools democratising market 
various business models access and scaling potential
The Indian custom t-shirt printing market stands at an exciting inflection point, where technology, creativity, and consumer 
demand converge to create unprecedented opportunities for growth and innovation.